[Hiring] Director, Marketing Analytics & Strategy @US FUND FOR UNICEF

Role Description

The Director, Marketing Analytics & Strategy leads UNICEF USA’s approach to full-funnel marketing measurement, insights, and marketing data governance. This role is responsible for ensuring that marketing campaigns and initiatives—across paid, owned, and earned channels—are measured using clear, consistent definitions, reliable data, and a shared interpretive framework that supports decision-making.

• Serve as the strategic owner of marketing measurement and web analytics, connecting marketing strategy, execution, and performance insights.
• Govern marketing-facing KPI definitions, metadata and UTM taxonomy, and measurement workflows.
• Partner closely with Enterprise Technology on feasibility, implementation, and data quality resolution.
• Balance strategic leadership with hands-on judgment-driven work.
• Manage an Assistant Director and a Junior Marketing Data Analyst.
• Act as a consultative partner to Integrated Marketing, Brand, Direct Response/Digital Fundraising, Philanthropy, and external agency teams.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 10+ years of experience in marketing analytics, measurement, or data-driven marketing strategy.
• Demonstrated experience designing and interpreting full-funnel measurement approaches.
• Strong understanding of web analytics, marketing data ecosystems, and measurement governance (e.g., GA4, tagging frameworks, BI tools).
• Proven ability to translate complex data into clear, actionable insights for both technical and non-technical audiences.
• Experience leading or mentoring analytics professionals in a collaborative, cross-functional environment.
• Strong consultative, communication, and stakeholder-management skills.

Requirements

• Must possess current and valid US Work Authorization and be eligible to work for any US employer without sponsorship.

Company Description