[Hiring] Director, Marketing Analytics @Marketbridge

Role Description

This is a remote role, required to work in EST hours.

Marketbridge is seeking a Director, Marketing Analytics to lead the strategy, design, and evolution of the data and analytics capabilities that power modern marketing programs. This role sits at the intersection of marketing strategy, marketing technology, data operations, measurement, and business intelligence. The Director will help clients establish the connected data foundations required to activate audiences effectively, measure marketing performance accurately, and turn complex information into actionable business insight.

The ideal candidate is equally comfortable discussing marketing objectives with senior client stakeholders and working with technical teams to implement and configure tracking and tagging mechanisms, design the data architectures, build data integrations and workflows, and establish governance standards. This leader will oversee a team responsible for transforming, integrating, automating, and analyzing marketing data across complex client ecosystems.

Success in this role requires a combination of data strategy, technical fluency, analytical thinking, client leadership, and people development, along with the ability to translate between technical requirements and business outcomes.

Key Responsibilities

• Lead marketing data strategy and architecture across complex client environments.
• Collaborate with Marketing Technology & Operations leadership to establish reusable methodologies, standards, and intellectual property.
• Own the design and governance of scalable marketing data solutions.
• Translate business and marketing strategies into data requirements.
• Oversee data integration and transformation frameworks.
• Establish data quality and governance standards.
• Advance marketing measurement and analytics capabilities.
• Connect data to business insight.
• Serve as a senior trusted advisor to clients.
• Lead complex discovery and solution-design engagements.
• Evaluate emerging data, analytics, automation, and AI capabilities.
• Lead and develop Marketing Data & Analytics talent.
• Guide team resourcing and delivery quality across multiple client engagements.
• Support new business and organic growth.

Qualifications

• 8+ years of experience in marketing data, marketing analytics, data engineering, marketing operations, marketing technology, business intelligence, or a closely related discipline.
• Demonstrated experience leading marketing data strategy and solution architecture.
• Strong understanding of the role data plays across the marketing lifecycle.
• Experience designing or overseeing ETL/ELT processes, data transformations, automated workflows, APIs, system integrations, and data quality frameworks.
• Strong working knowledge of SQL and familiarity with Python.
• Deep expertise in web analytics and tag management strategy and implementation.
• Experience working across platforms such as Salesforce, HubSpot, Marketo, and others.
• Strong understanding of data architecture, data modeling, governance, identity, integration patterns, and marketing data quality.
• Experience with marketing measurement and analytics.
• Ability to translate complex technical concepts into clear recommendations.
• Strong client-facing communication and executive presentation skills.
• Proven ability to lead ambiguous and complex engagements.
• Experience managing and developing multidisciplinary data and analytics talent.
• Strong cross-functional leadership skills.
• Experience identifying, scoping, and supporting new business and organic growth opportunities.
• A strong sense of curiosity about emerging technologies.

Benefits

• 🏖️ Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents).
• 💙 Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app.
• 💰 Financial Security – 401(k) with a 3% company contribution, life insurance, long-term disability, and AD&D coverage.
• 📚 Learning & Growth – A professional development fund ($500) and continuous learning programs.
• 💻 Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts.