[Hiring] Director, Market Development & Patient Journey, Rare Neurology @Otsuka Pharmaceutical Co., Ltd.

Role Description

The Director, Market Development & Patient Journey is the marketing leader accountable for the strategy and programs designed to reduce barriers to disease recognition, specialist referral, diagnosis, genetic testing and counseling, and connection to specialty care in a genetically defined neurological rare disease.

This role also serves as the marketing team’s omnichannel capability and integration lead. The Director owns omnichannel strategy and execution for unbranded market-development and disease-education programs and, following approval, branded patient and caregiver programs.

The Director identifies recurring system-level barriers across the journey from first symptoms to specialty care, leading the commercial response with cross-functional partners.

Key Responsibilities

• Unbranded Education and Pathway Readiness:
  • Lead the strategy, development, execution, and performance measurement of approved, nonpromotional, unbranded HCP disease-state peer-to-peer programs.
  • Build symptom- and pathway-oriented education for patients, caregivers, and clinicians.
  • Define commercial requirements for genetic-testing access programs.
  • Own the market-development and patient-journey annual plan, budget, agency and vendor execution.
• Omnichannel Strategy and Integration:
  • Lead omnichannel strategy and execution for unbranded market-development and HCP disease-state education programs.
  • Serve as the primary marketing liaison to the Omnichannel Business Partner.
  • Co-lead the advertising Agency of Record relationship.
  • Partner with the Director, Brand Strategy & HCP Engagement for branded HCP omnichannel execution.
• Barrier Identification and Response:
  • Use research and aggregate data to identify recurring barriers.
  • Lead the commercial response to genetic-testing and specialist-referral barriers.
• Advocacy Partnership:
  • Lead or support patient and caregiver advisory boards.
  • Partner with advocacy organizations to extend trusted education and support resources.
• Patient and Caregiver Marketing (post-approval):
  • Lead branded patient and caregiver marketing upon approval.
• Cross-Functional Leadership:
  • Partner with Medical Affairs for scientific accuracy of resources.
  • Work with Market Access and HUB/Patient Services on access and patient-support requirements.
  • Collaborate with the Director, Brand Strategy & HCP Engagement on congress strategy and execution.

Qualifications

• At least 10 years of commercial experience in the U.S. biopharmaceutical industry.
• Strong leadership with exceptional communication, presentation, and business partnering abilities.
• Recent rare disease commercialization experience required.
• Demonstrated pre-launch and post-approval patient marketing experience.
• Up to 30% travel based on business needs.

Requirements

• Accountability for Results.
• Strategic Thinking & Problem Solving.
• Patient & Customer Centricity.
• Impactful Communication.
• Respectful Collaboration.
• Empowered Development.

Benefits

• Comprehensive medical, dental, vision, and prescription drug coverage.
• Company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance.
• Tuition reimbursement and student loan assistance.
• A generous 401(k) match.
• Flexible time off, paid holidays, and paid leave programs.