[Hiring] Director, Market Access Strategy and Payer Marketing, CNS @Otsuka Pharmaceutical Co., Ltd.

Role Description

The Director, Market Access Strategy and Payer Marketing is responsible for developing and leading U.S. market access, reimbursement, pricing, and payer marketing strategies across a portfolio of inline and pipeline products. This role serves as a strategic partner to Brand, Medical Affairs, Value & Evidence, Market Access, Analytics, and Commercial teams to ensure optimal patient access, payer coverage, product differentiation, and value realization.

• Lead the development of pricing, reimbursement, and payer marketing strategies across inline and pipeline products to optimize patient access and value realization.
• Develop asset and portfolio-level value propositions, access narratives, and customer engagement strategies aligned with brand and business objectives.
• Shape pricing, contracting, reimbursement, and channel strategies, providing recommendations, trade-off analyses, and contingency plans to support business goals.
• Create and oversee payer-facing resources, managed markets tools, and training materials that effectively communicate product value and differentiation.
• Partner closely with Brand, Medical Affairs, HEOR/RWE, Commercial, Pricing & Contracting, Market Access, and Analytics teams to ensure access considerations are incorporated throughout the product lifecycle.
• Lead the assessment of market access channels, customer needs, and emerging opportunities, recommending innovative approaches to enhance access and customer engagement.
• Monitor payer, policy, reimbursement, competitive, and market trends, translating insights into strategic recommendations and business action plans.
• Guide evidence generation and value strategy development to support favorable payer coverage, reimbursement, and market access outcomes.
• Serve as a key market access advisor on pipeline development, launch preparation, lifecycle management, and business development opportunities.
• Define and monitor key performance metrics to assess execution and impact of market access and payer marketing strategies.
• Influence and align cross-functional stakeholders, fostering collaboration between access, commercial, and brand teams to drive successful execution.
• Manage payer marketing budgets, agency partners, and external vendors while ensuring delivery of high-quality strategic and tactical initiatives.
• Travel up to 20-30% as business needs require.

Qualifications

• Bachelor’s degree in Business, Marketing, Life Sciences, Healthcare Administration, or a related field.
• 8+ years of biopharmaceutical, pharmaceutical, or healthcare industry experience, including significant experience in Market Access, Payer Marketing, Pricing & Reimbursement, Managed Markets, or related commercial functions.
• Demonstrated success developing and executing market access and payer strategies across the product lifecycle, including inline and pipeline products.
• Deep understanding of the U.S. market access landscape, including payer systems, reimbursement, pricing and contracting, trade and distribution, patient access programs, and channel dynamics.
• Experience working effectively in a cross-functional matrix environment and influencing senior stakeholders across Commercial, Brand, Medical, HEOR/RWE, and Market Access organizations.
• Strong strategic, analytical, communication, project management, and problem-solving skills, with the ability to manage multiple priorities and drive results.
• Proven leadership capabilities, including people management, team development, or leadership of complex cross-functional initiatives.

Requirements

• Advanced degree (MBA, MPH, PharmD, or related field).
• Experience supporting both pipeline and inline products, preferably within CNS or other specialty therapeutic areas.
• Knowledge of pricing and contracting strategy, evidence generation, HEOR/RWE, and business development assessments.
• Experience leading strategic initiatives, managing agency partners and budgets, and driving market access innovation across complex organizations.

Benefits

• Comprehensive medical, dental, vision, prescription drug coverage.
• Company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance.
• Tuition reimbursement and student loan assistance.
• A generous 401(k) match.
• Flexible time off, paid holidays, and paid leave programs.
• Other company provided benefits.