[Hiring] Director, Integrated Media Strategy @Marketbridge

Role Description

This is a remote role.

Marketbridge is seeking a Director, Media Strategy to lead the development and execution of integrated media strategies for enterprise B2B clients. You will help build best-in-class, brand-to-demand campaigns that deliver measurable business results.

What You’ll Be Doing

• Developing and overseeing B2B media strategies across a portfolio of client accounts.
• Serving as a strategic media lead for clients.
• Guiding planning and activation teams.
• Collaborating closely with account management, demand strategy, creative, analytics, and channel specialists.

Key Responsibilities

• Media Strategy and Planning:
  • Develop comprehensive B2B media strategies that align with client marketing objectives, target audiences, and business goals.
  • Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans.
  • Identify and evaluate media opportunities across various channels.
  • Provide strategic direction throughout campaign planning, activation, optimization, and reporting.
  • Ensure media plans are appropriately structured, measurable, and optimized.
• Campaign Execution and Optimization:
  • Partner with channel specialists and activation teams to ensure campaigns are executed accurately.
  • Support in-platform campaign management and optimization when required.
  • Review campaign performance and identify optimization opportunities.
  • Help establish campaign measurement frameworks and reporting approaches.
  • Incorporate learnings and performance insights into future planning.
• Client Partnership:
  • Serve as a trusted media advisor to clients.
  • Lead or support client conversations related to media strategy and performance.
  • Present media plans, results, insights, and recommendations clearly.
  • Build a strong understanding of each client’s business and competitive landscape.
  • Identify opportunities to expand the agency’s media offering within existing client relationships.
• Vendor and Budget Management:
  • Build and maintain strong relationships with B2B media vendors.
  • Evaluate vendor capabilities and recommendations.
  • Support media negotiations to secure appropriate rates and placements.
  • Oversee media budgets and ensure responsible management.
  • Maintain awareness of new media partners and opportunities.
• Team Leadership and Collaboration:
  • Provide guidance and mentorship to media team members.
  • Review media plans for strategic quality and accuracy.
  • Support the professional development of junior and mid-level team members.
  • Foster strong collaboration across internal teams.
  • Contribute to the evolution of Marketbridge’s media processes and best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus.
• 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment.
• Strong experience developing and executing media strategies for B2B clients.
• Demonstrated knowledge of B2B media channels.
• Experience with programmatic platforms like The Trade Desk or DV360.
• Experience managing substantial media budgets.
• Strong analytical skills and experience interpreting media performance data.
• Experience leading client presentations and providing strategic media recommendations.
• Excellent communication, presentation, and relationship-management skills.
• Ability to manage multiple client accounts in a fast-paced environment.
• A collaborative mindset and the ability to challenge existing approaches.

Benefits

• Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents).
• Comprehensive medical benefits and free premium access to the Calm app.
• 401(k) with a 3% company contribution (US Only), life insurance, long-term disability, and AD&D coverage.
• A professional development fund ($500) and continuous learning programs.
• Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.