[Hiring] Director, Growth Marketing @Black & White Zebra

Role Description

BWZ is building its growth engine from scratch, and this is the person who builds it. As Director of Growth Marketing, you'll own audience acquisition, conversion optimization, and the experimentation systems that make both improve continuously. You'll be responsible for getting the right people into BWZ's ecosystem efficiently and at scale, across paid campaigns, partner programs, events, and audience products.

You'll report to the COO and work closely with Media, Revenue Products, Events, RevOps, and Audience Ops. There's a blank canvas here: the measurement systems exist but need formalizing, the paid acquisition model is unproven, and the role of this hire is to validate and build it. If you've spent your career optimizing someone else's growth playbook, this probably isn't the right fit. If you've built one, it is.

Qualifications

• Proven track record in growth marketing or paid acquisition, ideally in a media, newsletter, or audience-driven business
• Hands-on experience running paid campaigns (Meta, LinkedIn, or equivalent) — not just overseeing them
• Strong conversion optimization skills: landing pages, funnel analysis, A/B testing
• Familiarity with CRM and audience data platforms
• Experience building reporting systems and dashboards, not just reading them
• Demonstrated ability to operate without a team; building processes from scratch rather than managing existing ones
• Strong analytical instincts: you know what data matters and you make decisions from it
• Experience working cross-functionally with product, design, and content teams
• Prior team leadership experience (even if managing a small team or contractors)

Requirements

• Audience acquisition
• Own paid acquisition strategy across social, retargeting, and high-intent placements
• Build and manage referral programs and cross-promotional partnerships (partner newsletters, event businesses, co-marketing)
• Develop conversion pathways into BWZ's membership, events, and audience products
• Optimize landing pages and signup flows to improve acquisition efficiency
• Partner with Media to amplify high-performing editorial and audience content
• Partner with the GTM team to craft campaign amplification add-on products
• Conversion optimization
• Audit and improve onboarding flows for newsletters, diagnostics, and events
• Identify funnel drop-off points and run structured tests to address them
• Work directly with developers and designers to implement web funnel improvements
• Partner with Audience Ops and Revenue teams to improve lifecycle progression
• Experimentation
• Build and run a repeatable A/B testing framework across channels, messaging, and offers
• Establish testing priorities, a regular experiment cadence, and a reporting rhythm
• Operationalize successful experiments
• Share learnings across Media, Revenue, and Leadership so the whole org gets smarter
• Reporting & data
• Establish baseline tracking across acquisition and conversion funnels in the first 30 days
• Build and maintain a live dashboard tracking acquisition, conversion, CAC, and experiment performance
• Define and track the LTV model for BWZ's subscriber base (email engagement + inventory monetization)

Benefits

• Annual salary in the range of $150,000 to $180,000 CAD
• Eligible for a competitive performance-based bonus structure
• Comprehensive benefits package

Company Description

We’re a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.

• Our brands cover thought leadership for executives in project management, people management, product management, tech, marketing, and many others.
• We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.
• We’ve previously ranked #30 in The Globe and Mail’s Fastest Growing Company list as well as Deloitte's Fast 50 program.
• We’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC!