[Hiring] Director, Global Strategic Marketing @RepliGen Corporation

Role Description

Repligen is seeking a Director of Strategic Marketing to lead global marketing strategy for the Chromatography business unit, including resins and pre-packed columns. This role is responsible for translating business strategy into high-impact, demand-generating marketing programs that drive customer preference, accelerate adoption, and deliver measurable revenue growth.

• Own the development and execution of global marketing strategies and annual plans for the Chromatography portfolio.
• Translate business objectives into multi-channel demand generation programs that drive pipeline growth, customer acquisition, and revenue.
• Define and evolve market positioning, segmentation, and value propositions to strengthen Repligen’s leadership in biologics production.

A critical component of this role is the adoption and advocacy of AI-driven marketing capabilities to enhance speed, scale, personalization, and overall marketing effectiveness.

• Champion the integration of AI across marketing workflows, including content generation, campaign optimization, customer segmentation, and performance analytics.
• Leverage AI tools to significantly increase content velocity, personalization, and campaign efficiency while maintaining scientific accuracy.
• Act as a change agent to drive adoption of AI within the marketing organization, establishing best practices and scalable processes.

• Lead deep analysis of market trends, customer needs, competitive dynamics, and total addressable market.
• Translate insights into actionable strategies that inform product positioning, campaign development, and commercial priorities.

• Develop and execute integrated, multi-channel marketing campaigns across digital, technical, and field channels.
• Oversee creation of high-quality, scientifically sound content (technical collateral, digital assets, video, web, email) aligned to each stage of the customer journey.
• Ensure messaging clarity, consistency, and differentiation across all touchpoints.

• Partner closely with Product Management, Commercial, Applications, and Marketing teams to align on strategy, execution, and performance.
• Collaborate with internal and external stakeholders to generate technical data and translate it into compelling customer-facing content.
• Lead and develop a small team (1 direct report), while influencing across a global, matrixed organization.

• Own marketing KPIs and budget, ensuring strong ROI and alignment with business objectives.
• Utilize advanced analytics and AI-driven insights to continuously optimize campaign performance and content effectiveness.
• Report on marketing impact, pipeline contribution, and revenue outcomes to senior leadership.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced scientific degree preferred.
• 10+ years of marketing experience in life sciences, bioprocessing, or related industries.
• Experience in chromatography or downstream bioprocessing strongly preferred.

Requirements

• Proven track record in global product commercialization and integrated marketing strategy development.
• Deep expertise in segmentation, positioning, value proposition development, and go-to-market strategy in technical markets.
• Demonstrated experience leveraging AI and digital tools to improve marketing productivity and performance.
• Strong leadership and talent development experience, with the ability to influence without authority.

Skills & Attributes

• Exceptional strategic thinking paired with hands-on execution capability.
• Ability to rapidly translate complex scientific concepts into clear, compelling messaging.
• Strong analytical mindset with experience using data to drive decisions and optimize outcomes.
• Excellent communication, presentation, and stakeholder management skills.
• Thrives in a fast-paced, global, and highly matrixed environment.

Benefits

• Paid time off
• Health/dental/vision
• Retirement benefits
• Flexible spending accounts

Additional Information

• Reports to: Head of Global Marketing
• Direct Reports: 1
• Travel: ~10–20% (domestic and international)