[Hiring] Director, Global Marketing (Digital Solutions) @Otis Elevator Co.

Role Description

Otis is transforming from a world-leading elevator manufacturer and service provider into a connected mobility company. Digital solutions such as customer portals, connected services, AI-driven insights, and IoT-enabled products are becoming key differentiators and growth drivers. We are seeking a Director, Global Marketing (Digital Solutions) to define and execute the global marketing strategy for our digital portfolio, translating technology into compelling customer value propositions that accelerate adoption, commercial growth, and customer loyalty.

Key Responsibilities

• Define the Global Digital Solutions Marketing Strategy
  • Develop the long-term global marketing vision and strategy for Otis’ digital solutions portfolio.
  • Establish the strategic marketing roadmap aligned with Otis’ growth ambitions and digital transformation strategy.
  • Define the marketing operating model, governance, and best practices for digital solutions across global and regional teams.
  • Prioritize investment and marketing activities based on commercial opportunity and customer value.
• Build the Digital Solutions Marketing Capability
  • Create and establish a new global marketing capability dedicated to digital products and connected services.
  • Develop scalable processes, frameworks, and playbooks for product launches, customer adoption, and lifecycle marketing.
  • Introduce modern B2B product marketing practices and ways of working.
  • Define how digital marketing integrates with Product Management, Sales, Regional Marketing, and Digital Technology.
• Own the Global Go-to-Market Strategy
  • Lead the end-to-end go-to-market strategy for all digital solutions.
  • Define market segmentation, customer personas, and buying journeys.
  • Connect with customers and develop compelling value propositions and positioning.
  • Build, develop, and execute launch & promotional strategies for new and existing digital solutions.
• Establish Customer & Market Intelligence
  • Build Voice of Customer programs.
  • Conduct customer interviews.
  • Develop customer personas.
  • Understand digital buying behavior.
  • Monitor competitors.
  • Benchmark industry best practices.
  • Identify future market opportunities.
• Sales Enablement
  • Sales playbooks & training.
  • Customer presentations.
  • ROI tools.
  • Battlecards.
  • Customer stories and case studies.
• Measure Commercial Impact
  • Digital pipeline.
  • Adoption.
  • Revenue & Sales.
  • Product launch success.
  • Campaign ROI.
  • Customer engagement.
  • Sales utilization.
  • Market share (where measurable).
• Leadership
  • Partner & influence regional leadership teams and cross-functional teams.
  • Establish and operate a governance model.

Qualifications

• 10+ years in B2B product marketing, digital solutions marketing, or SaaS marketing.
• Experience marketing IoT, connected assets, software platforms, or industrial digital solutions.
• Track record delivering global product launches and go-to-market strategies.
• Experience in matrix organizations with global and regional stakeholders.
• Background in building technologies, industrial automation, or enterprise software preferred.

Requirements

• Strategic product marketing.
• Go-to-market leadership.
• Value proposition development.
• Customer-centric mindset.
• Commercial acumen.
• Data-driven decision making.
• Executive communication.
• Stakeholder influence.
• Digital marketing and demand generation.
• AI and technology literacy.

Impact

This role will shape how Otis brings digital innovation to market. Success will be measured by increased adoption of digital solutions, stronger marketing-influenced pipeline, improved customer engagement, accelerated product launches, stronger sales enablement, and measurable revenue growth from connected services.

Salary

The salary range for this role is $170,000-$190,000. Pay within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs.

Company Description

Otis is the world’s leading elevator and escalator manufacturing, installation, and service company. We move 2.4 billion people every day and maintain approximately 2.4 million customer units worldwide, the industry's largest Service portfolio.

• We are 72,000 people strong, including engineers, digital technology experts, sales, and functional specialists.
• We are committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide.
• We are proud to be a diverse, global team with a proven legacy of innovation.