[Hiring] Director, Global Go-to-Market, Core Games @2K

Role Description

The Director of Global Go-to-Market (GTM) for Core Games is a highly strategic role responsible for translating commercial objectives, brand identities and audience strategies into unified, high-impact global campaign architectures.

• Own the end-to-end GTM strategy for 2K’s portfolio of Core Games.
• Act as the primary orchestrator between Franchise, Regional, and Cross-Functional teams.
• Ensure marketing investment is strategically deployed across channels and regions.
• Align every touchpoint to measurable KPIs that drive both short-term performance and long-term franchise growth.
• Lead through influence in a complex, matrixed organization.
• Design systems and playbooks that scale globally while embracing regional nuance.
• Streamline decision-making and ensure campaign fidelity from strategy to execution.
• Maintain a constant, performance-driven optimization mindset throughout the entire product lifecycle.

Core Responsibilities

• Campaign Strategy & Orchestration:
  • Build and own the end-to-end global campaign strategy for assigned Core Games titles.
  • Translate global playbooks into clear campaign architectures that scale globally.
  • Ensure campaigns are designed as systems, not one-off executions.
• Demand Investment Strategy & Performance Framework:
  • Own the campaign-level demand investment strategy.
  • Orchestrate total demand investment across paid media, partnerships, platform support, and ecosystem activations.
  • Define and own the KPI mix for campaigns.
• Cross-Functional & Regional Orchestration:
  • Serve as the internal-facing campaign lead.
  • Manage and provide clear direction to regional teams.
  • Drive alignment through influence across the organization.
  • Identify risks early and course-correct in real time.

What Success Looks Like

• Global campaigns launch with clear strategic intent and consistent execution across regions.
• Regional GTM teams are empowered to execute effectively.
• Cross-functional partners experience GTM as a clarifying and enabling force.
• Campaign performance is understood, monitored, and optimized throughout the lifecycle.
• Franchise leaders trust GTM to translate long-range ambition into campaigns that compound value over time.
• Marketing investment decisions are transparent and tied to outcomes.

Qualifications

• 10+ years of experience in integrated marketing, global marketing or go-to-market roles.
• 5+ years leading global teams, including both established and emerging markets such as MENA.
• Demonstrated architecture and ownership of large-scale, multi-region campaigns.
• Experience managing integrated investment approaches.
• Strong analytical and performance-optimization capability.
• Proven ability to lead horizontally in complex matrixed organizations.
• Games, entertainment, or consumer technology experience preferred.

Compensation

The pay range for this position in California at the start of employment is expected to be between $176,600 and $261,380 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.

Equal Opportunity Employer

As an equal opportunity employer, we are committed to ensuring that individuals with disabilities are provided suitable accommodations to enjoy equal employment opportunities, including the ability to participate in the job application or interview process.