Role Description
As the Director, Global Commercial, BTK CDAC, you will lead global initiatives related to HCP promotions, Non-personal Promotions, and launch readiness for the BTK CDAC brand. This role will focus on developing a world-class brand and launch plan to support an anticipated first-in-class product launch. You will work closely with global and regional cross-functional teams and report to the Executive Director, Global Commercial Lead, Tacabrutideg.
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HCP Promotions:
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Lead creation and roll-out of launch assets
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Lead congress asset planning for tacabrutideg
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Partner with Global Insights & Analytics, Medical Affairs, Global Market Access, and key country Marketing Leads to create successful strategic launch plan
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Non-Personal Promotions:
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Lead global omnichannel strategy for tacabrutideg
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Serve as global lead for all non-personal promotions for tacabrutideg
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Coordinate with all key functions and geographies to ensure launch excellence
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Global KOL Management:
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Develop KOL Strategy and insights gathering plan
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Collaborate with Global Medical, GCSO partners and Regions to coordinate strategic engagement plans
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Ability to travel to key congresses as needed (both US and ex-US)
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Cross-Functional Collaboration:
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Collaborate closely with other GCSO team members focused on launch strategy, operations, and communications.
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Partner with regional marketing teams to support implementation of global promotional and competitive readiness strategies.
Qualifications
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PhD, PharmD, MA/MS, MBA preferred; BA/BS required
Requirements
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BA/BS with 10+ years of marketing experience or a MA/MS/MBA with 7+ years of marketing experience or a PhD/PharmD with 5+ years of marketing experience
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10+ years of pharmaceutical marketing and/or healthcare-related commercial experience
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Experience in global or regional markets (US, EU, or China) and launch environments is strongly preferred
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Background in hematology or highly competitive therapeutic categories is preferred
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Demonstrated ability to lead without authority and influence cross-functional teams
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Strong experience with omnichannel marketing and data-driven campaign execution
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Prior success in competitive preparedness and market-shaping initiatives
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Skilled in integrating insights from customer research, analytics, and field feedback
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Excellent communication skills
Benefits
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Salary Range: $187,100.00 - $247,100.00 annually
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Participation in the annual bonus plan for Non-Commercial roles
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Participation in an incentive compensation plan for Commercial roles
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Opportunity to own shares of BeOne Medicines Ltd. stock through discretionary equity awards
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Voluntary participation in the Employee Stock Purchase Plan
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Comprehensive benefits package including:
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Medical
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Dental
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Vision
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401(k)
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FSA/HSA
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Life Insurance
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Paid Time Off
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Wellness