[Hiring] Director, Digital Marketing LatAm @McDonald's Corporation
Mar 21, 2025 - McDonald's Corporation is hiring a remote Director, Digital Marketing LatAm. 💸 Salary: $168,350 - $218,860. 📍Location: Latin America (LATAM).
Role Description
The Opportunity
Identified digital customers spend at least twice as much per annum than those who are in non-digital relationships. We call them active users, and we have over 160m of them across 50+ markets across the globe, with an ambition to grow this to 250m by 2027. In doing so, we will become one of the largest consumer platforms in the world.
To do this, we have bold plans. Our ambition is to go from serving billions of customers to building billions of relationships, by giving customers more of what they love, through seamless, personal and memorable feel-good experiences. Because a relationship with more of those active customers will only happen by re-thinking how we engage with each of those customers across our entire digital ecosystem, from App to Kiosk, Drive-thru to Web Commerce, McDelivery to Loyalty.
A key priority is one of the three key growth drivers behind the consumer platform strategy, the MyMcDonald’s Rewards program. We have embarked on a plan to evolve its core proposition to be the next generation of loyalty. One of the key responsibilities of this role will be becoming a key strategic thought partner in delivering this strategy to the global loyalty team. Importantly over the next circa 12 months, it will specifically lead a complex, multi-faceted program to build our long term loyalty partnership strategy. This is the ability for McDonald’s customers to earn and burn points with a selected number of global and local 3rd party brands.
What will my scope & accountabilities be?
- Support Regional CMO in evolving our consumer platform strategy to hit our 250m ambition by 2027, and extracting more value out of our active user relationships
- Demonstrate thought leadership by understanding the digital landscape, that helps shape our future priorities with a beyond 3 year view
- Support markets in designing, operating, driving and improving successful loyalty programs across the region
- Understanding and management of merchandising (Menu boards, kiosks, app, web, etc…) and ensuring McD guidelines and standards are implemented
- Build a compelling narrative that supports all McDonald's system touchpoints on our digital engagement strategy, such as phase planning and senior leadership.
- Identify key opportunities to improve active user engagement, and NPS across the full customer journey, including identifying metrics and indicators that should be reviewed regularly
- Be a supportive thought partner to the wider Marketing team and their specific areas of responsibility.
- Lead the McDelivery strategy for the region, guiding operations, marketing teams and stakeholders to capture growth and follow operational standards
- Lead Media strategy for the region, representing Latin America in the Media Council, supporting in JBP negotiation, coaching and educating marketing teams and agencies, and promoting and utilizing ROMS analysis.
Qualifications
- Skilled at working in a global and/or market capacity with a minimum of 7+ years marketing or digital experience.
- A digital expert, with a knowledge of the key themes driving progress in this space
- Experience in loyalty program strategy and program management is required
- Experience in working with agencies, markets, stakeholders, in a multi-disciplinary, multi-cultural environment
- Fluent Spanish/English
- Recognizable commercial discipline
- Strong consultant skills and knowledge to positively influence markets and peers
- Skilled at leading by influence in a regional / multi-market capacity
- Strategic thinker, with strong enterprise thinking, including an ability to understand the impact of decisions on the wider business, especially on markets
- The ideal candidate will have an integrated marketing background/experience
Requirements
- Benefits eligible: Yes
- Bonus eligible: Yes
- Long term incentive eligible: Yes
- The expected salary range for this role is $168,350 - $218,860
Benefits
- This position offers health and welfare benefits
- 401(k) plan
- Adoption assistance program
- Educational assistance program
- Flexible ways of working
- Time off policies (including sick leave, parental leave, and vacation/PTO)
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| 📍 | Be aware of the location restriction for this remote position: Latin America (LATAM) |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
💸
$168,350 - $218,860
|
Remote
Location
Latin America (LATAM)
|
|
Job Type
full-time
|
Posted
Mar 21, 2025
|
| 📍 | Be aware of the location restriction for this remote position: Latin America (LATAM) |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
