[Hiring] Director, Digital Fundraising @Amnesty International USA

Role Description

The Development department is AIUSA’s primary driver of income generation and supports AIUSA’s mission and Amnesty International’s global human rights initiatives. The department’s goal is to ensure long-term financial sustainability by identifying new revenue streams, while also prioritizing retention, engagement, and upgrades of our existing supporter base through extraordinary donor experiences that inspire them to become life-long supporters.

The Director, Digital Fundraising (“Director”) is a strategic leader who will grow Amnesty’s digital fundraising program at a momentous time in the fight for human rights. The role will be responsible for overall supporter lifecycle strategy across email, SMS, web, and other owned digital channels.

The Director is skilled at developing and deepening supporter commitment to meet bold conversion, retention, and revenue goals in service of advancing human rights around the world.

• Lead Amnesty USA’s digital fundraising strategy across email, SMS, and web by optimizing supporter engagement, donor conversion, retention, and lifetime value.
• Design and optimize lifecycle programs and digital supporter journeys that increase the percentage of activists who become donors and donors who become recurring supporters.
• Oversee digital advocacy campaigns and supporter engagement programs that advance organizational priorities while strengthening fundraising outcomes.
• Manage and contribute to the professional development of two staff members overseeing digital production and reporting.

Qualifications

• Deep expertise in email, SMS, web, and lifecycle marketing strategies that drive donor conversion, retention, recurring giving, and long-term revenue growth.
• Demonstrated success growing digital fundraising revenue in a nonprofit, political, membership, or subscription-based organization.
• Experience using eCRM, SMS, web, and analytics platforms to drive measurable fundraising growth.
• Excellent communicator with strong written, verbal, and presentation skills.
• Proven ability to embed inclusion, diversity, equity, and accessibility (IDEA) best practices into both strategy and operations.

Requirements

• BA/BS and at least 10 years relevant experience or MA/MS and 8 years relevant experience, and/or sufficient relevant work experience.
• 3-5 years of direct people management preferred.
• Experience managing high-volume digital fundraising programs generating seven-figure annual revenue preferred.
• Proficiency with digital tools such as email marketing platforms, CMS, and other CRM systems and analytics tools.

Benefits

• Remote work flexibility.
• Opportunity to work with a mission-driven organization.
• Professional development opportunities.