[Hiring] Director, Customer Expansion and Advocacy @Vasion

Role Description

Vasion is seeking a Director, Customer Expansion & Advocacy who embodies our core values and is eager to join our dynamic team. This is a senior marketing leadership role responsible for building the programs, infrastructure, and experiences that turn customers into a scalable engine for expansion, advocacy, and long-term value.

• Design and lead Vasion's company-wide strategy for customer engagement, retention, and growth.
• Define the vision for customer lifecycle marketing and community engagement at Vasion.
• Oversee digital and in-person programs, advocacy initiatives, lifecycle campaigns, and signature customer experiences.
• Carry an expansion and upsell quota with significant autonomy across strategy and execution.
• Build a company-wide customer lifecycle strategy; from onboarding and adoption through expansion, cross-sell, and win-back.
• Develop community programming across digital forums, user groups, cohorts, and customer advisory boards.
• Implement omnichannel engagement across email, events, social, and direct channels.
• Drive customer advocacy and proof point development resulting in case studies, video, analyst engagement, and co-branded partner initiatives.
• Manage Vasion's signature customer events, including an annual Customer Summit.
• Lead NPS and customer insight programs that inform strategy across the business.
• Oversee a team and budget, with the autonomy to build something that lasts.

Qualifications

• A senior marketing leader with 12+ years of experience in customer marketing, lifecycle strategy, or customer expansion.
• Tangible outcomes and evidence of success in carrying an expansion quota and building programs at scale.
• Understanding of community as a growth lever, not just an engagement metric.
• Strategic range to move fluidly between vision and execution.
• Hands-on experience with Marketo (or similar), Workfront (or similar), and Salesforce.
• Remote-first mindset and comfort operating in a high-growth environment.

Requirements

• Experience in customer marketing, lifecycle strategy, or customer expansion.
• Proven track record of connecting marketing motion to measurable revenue impact.

Benefits

• Flexible work environment.
• Vacation Bonus.
• Flexible paid time off.
• Paid parental leave.
• Competitive pay.
• A full suite of traditional benefits.
• Training/Advancement opportunities.
• 401k with company match and immediate vesting.
• Financial wellness education.
• Company-contributed HSA.
• Onsite perks include gym, pickleball, snacks & drinks, arcade, theater room, etc.

Company Description

Vasion is dedicated to enabling digital transformation for everyone by providing an affordable, integrated SaaS solution that simplifies business operations. Vasion serves more than 13,000 customers globally, including approximately 4,000 direct enterprise clients.