[Hiring] Director, Customer & Events Marketing @HirexHire

Role Description

The Director, Customer & Events Marketing will drive expansion and upsell pipeline across strategic and Tier 2 accounts through account-based campaigns, customer lifecycle programs, and a customer advocacy and reference program that gives Sales credible proof points. This role will also own the strategy and execution of third-party and company-hosted events, with accountability for the pipeline those events source and influence. The Director will partner with Sales, Customer Success, Product, and Marketing to deepen relationships with health systems, medical device companies, and research organizations while navigating the multi-stakeholder buying committees and long, relationship-driven sales cycles typical of enterprise healthcare.

What You Will Do

• Build and formalize the customer marketing function, identifying opportunities across the customer base and creating a prioritized plan to drive advocacy, engagement, and expansion.
• Create and lead a customer advocacy and reference program, recruiting customers to participate in case studies, testimonials, sales references, speaking opportunities, and customer-hosted events.
• Own the development, writing, and delivery of customer marketing content, including case studies, customer stories, website quotes, and a customer newsletter.
• Design and execute account-based campaigns for strategic and Tier 2 customers, partnering with Sales and Customer Success to deepen adoption, engage new stakeholders, and generate upsell and cross-sell opportunities.
• Create customer lifecycle programs that support onboarding, ongoing engagement, renewal, and expansion.
• Define the event strategy, selecting conferences, sponsorships, and company-hosted gatherings based on audience fit, brand relevance, and pipeline potential.
• Develop event plans from initial objectives through follow-up, aligning customer participation, outreach, content, and Sales engagement to maximize sourced and influenced pipeline.
• Use HubSpot to build and manage campaigns, track customer engagement, and report on marketing performance.
• Establish and track KPIs for advocacy participation, newsletter subscriptions, event attendance, expansion pipeline, and contributions to retention, renewals, and revenue.
• Partner closely with Growth Marketing, Sales, and Customer Success to connect customer marketing initiatives to broader growth goals.
• Manage and develop a direct report, set priorities, and delegate work while remaining hands-on with content and program creation.
• Manage the customer and event marketing budget, allocating resources based on business priorities, cost per opportunity, and ROI.

Qualifications

• 2–5 years of relevant marketing experience, with demonstrated success in customer-facing marketing and hands-on experience building a customer advocacy or reference program from scratch.
• Experience marketing a B2B SaaS product sold to hospitals, health systems, or other healthcare providers.
• Strong reading, writing, and editing skills, with the ability to synthesize customer interviews and source material and independently create case studies, customer stories, newsletters, and other customer-facing content.
• Experience developing event strategy, including deciding which events to invest in and planning pre-event outreach, customer participation, and post-event follow-up to generate and influence pipeline.
• Hands-on experience using HubSpot for marketing campaigns and reporting.
• Ability to identify gaps in an early-stage customer marketing function, decide which initiatives to tackle first, delegate work, and take ownership of delivery.
• Ability to manage and develop a direct report while remaining hands-on with program development and content creation.
• Strong cross-functional collaboration skills, with the ability to partner with Growth Marketing, Sales, and Customer Success to turn customer relationships into advocacy and expansion opportunities.
• Experience measuring the business impact of customer marketing, including advocacy participation, customer engagement, expansion pipeline, and contributions to retention and renewals.

Benefits

• Great Benefits - top-notch health, dental and vision insurance. Additional perks available including 401K.
• They are Mission Driven - our client's team is motivated to solve complex problems, drive medicine forward, and ultimately improve patient outcomes.
• True Idea Meritocracy - great ideas win out. They encourage all team members to challenge the status quo because their mission demands this.
• Flexible Time Off - they trust you to take the time you need when you feel it is appropriate, given your workload and responsibilities. No need to track it or save up.
• World-Class Team - they’re at the top of our industry because of our employees. They’re the best investment they can make, and they never forget that.
• Fast Growing - they are building the largest platform for healthcare providers, industry partners, researchers, and others to collaborate on the mission to improve patient outcomes.