[Hiring] Director, Content Marketing @Boulevard

Role Description

As the Director of Content Marketing, you will define and lead Boulevard’s content strategy in a rapidly evolving landscape shaped by AI, LLMs, and new modes of discovery. You will build and scale a modern, multi-format content engine that drives awareness, authority, and demand across channels—ensuring Boulevard shows up where and how today’s buyers actually learn.

You’ll own the strategy and system behind how we tell our story—transforming insights, product value, and customer outcomes into content people actively seek out, engage with, and share.

As a leader, you’ll build and manage a growing team spanning editorial, social, and emerging formats like video—while operating as a player-coach on the highest-impact work.

In this role, you’ll partner closely with Product Marketing, Performance Marketing, Brand, and Customer-facing teams to create a content flywheel that fuels the entire go-to-market motion—from category education to pipeline and expansion.

What you’ll do here:

• Set the vision for Boulevard’s content strategy across formats, channels, and audiences—balancing brand, authority, and demand generation
• Hire, develop, and lead a growing team of content marketers across editorial, social, and emerging formats
• Design a multi-format content ecosystem spanning editorial, social, video, customer storytelling, and thought leadership
• Establish a consistent, high-quality content cadence that extends beyond campaigns and launches, ensuring content is cohesive, high-impact, and working effectively across the full funnel
• Ensure content drives measurable impact across awareness, engagement, pipeline, and retention
• Design content for modern discovery, including SEO, AEO, and generative search experiences
• Adapt content strategy to how buyers increasingly engage with AI tools, zero-click results, and community-driven learning
• Continuously test and evolve formats, channels, and distribution strategies in response to changing behaviors
• Partner across the marketing ecosystem by working closely with Product Marketing on messaging and narrative alignment, Demand Gen on pipeline-driving content programs, Brand & Creative on storytelling and content experience
• Raise the bar for content quality and craft by bringing a clear point of view on what “great” looks like

Qualifications

• 8–10+ years in content marketing, editorial, or thought leadership roles, with 5+ years leading and building teams
• Proven experience building or scaling a modern content engine in a Vertical SaaS or technology company
• Deep understanding of how content drives business outcomes across brand, demand, and customer lifecycle
• Strong grasp of modern discovery, including SEO and emerging AI-driven search (AEO/GEO)
• Exceptional storytelling and editorial instincts—you know how to find and shape narratives that resonate
• Experience leading multi-format content strategies across written, social, and video content
• Track record of building scalable content systems, not just one-off campaigns
• Strong cross-functional leadership skills and experience partnering with Product Marketing, Demand, and Brand teams
• Analytical mindset with the ability to connect content efforts to measurable business impact
• Experience with proprietary research, community-led content, or new media formats is a plus
• Experience and exposure to tools such as AirOps, CMS (Contentful), GA4 (Looker), Asana, Figma, AI tooling

Benefits

• 401(k) match plus dental, medical, vision, and life insurance
• Flexible vacation day policy
• Fully remote work with a monthly work from home stipend
• Family planning resources and specialized support programs
• Equity opportunities
• Boulevard Bucks Learning and Development program

Company Description

Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.