Role Description
As Director, Commerce, you’ll oversee strategy and execution across commerce media and marketplace/retail dynamics, ensure consistently excellent delivery, and act as a senior partner to client teams in high-stakes moments. You’ll set clear standards for craft, testing, and operational discipline, champion product- and measurement-led ways of working, and build a strong bench of talent as the commerce landscape continues to evolve. This role will be a flex role, requiring the ability to jump in and out of client businesses, work cross-functionally with team members, and be willing to roll up your sleeves to deliver the best possible outcome for client or new business opportunities.
Qualifications
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10+ years in commerce / e-commerce / retail media / marketplace roles, with a proven record driving growth strategies and measurable client outcomes.
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5+ years leading teams (ICs and/or managers), including coaching, performance management, quality review, and talent development.
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Strong familiarity with commerce media and marketplace ecosystems (e.g., Amazon, Walmart, Criteo and similar).
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Comfortable guiding teams in data interpretation, testing fundamentals, and measurement-informed decision making.
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Proven ability to partner with Client Partners, Creative, Analytics, and other channels to deliver cohesive commerce strategies.
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Strong executive-ready storytelling and client presence; able to drive alignment, decisions, and accountability.
Requirements
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Participate in a culture of collaboration, innovation, continuous improvement, and strong accountability.
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Set clear goals and performance expectations with teams you work with.
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Own quality control for the team’s work product and ensure leaders have the right standards, templates, and review rhythms to execute consistently.
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Own and manage key client relationships as the senior Commerce leader; ensure strategies align to client business goals and commerce realities.
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Lead strategic client touchpoints and presentations, tailoring narratives for senior audiences.
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Anticipate risks and guide teams to resolve issues early and transparently.
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Champion Tinuiti’s product and technology suite within commerce delivery.
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Partner cross-functionally to embed better workflows and reduce manual work and rework.
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Stay current on commerce platform capabilities and changes.
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Oversee the analysis of complex commerce performance data; ensure recommendations are evidence-based, measurable, and tied to client KPIs.
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Set expectations for testing rigor and learning loops.
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Ensure teams monitor performance consistently and can clearly explain what’s happening.
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Oversee development and execution of comprehensive commerce strategies.
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Uphold and evolve Tinuiti Way commerce standards.
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Drive growth, retention, and profitability outcomes for commerce clients.
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Sponsor innovation where it matters.
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Identify and reduce waste by installing simple standards and safeguards.
Benefits
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Unlimited PTO: Time to rest, recharge, and enjoy life unplugged.
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Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
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Retirement: Match up to 4% of your contributions at 100%.
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Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
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Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks).
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Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.