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Director, Analytics (Marketing & Promos)
@Underdog Sports
[Hiring] Director, Analytics (Marketing & Promos) @Underdog Sports
Mar 24, 2025 - Underdog Sports is hiring a remote Director, Analytics (Marketing & Promos). 💸 Salary: $208,000 - $235,000 plus equity. 📍Location: USA.
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Role Description
As the Director of Analytics, Marketing & Promos, you will lead a team that drives data-driven decision-making across marketing, promotions, and CRM. You will partner closely with various teams to:
- Drive Marketing & Growth through data
- Own the end-to-end marketing analytics strategy, including attribution, campaign performance measurement, and incrementality testing.
- Develop methodologies for multi-touch attribution (MTA), experimentation, and other techniques to optimize media spend across paid and organic channels.
- Partner with Digital, Media, Growth and Creative teams to measure the impact of creative performance, messaging, and audience segmentation.
- Build insights dashboards to track key marketing metrics and guide decision-making.
- Invest in self-service tools to put data & insights at the fingertips of marketing stakeholders to empower them to make rapid data-driven decisions.
Optimize CRM & Promotions:
- Design and implement customer segmentation techniques to optimize lifecycle marketing and retention strategies.
- Analyze the effectiveness of promotions and personalized offers, building frameworks and processes for ongoing A/B testing and continuous optimization, and driving a test-and-learn agenda.
- Work with Product, Engineering, and Data Science teams to develop, implement, test, and improve personalized promo targeting capabilities.
- Help automate customer lifecycle journeys with data-driven insights.
Lead and Develop the team:
- Build and scale a high-performing analytics team, mentoring data analysts to drive strategic impact.
- Collaborate with Finance, Product, and Executive Leadership to inform marketing and promo investment decisions.
- Advocate for a data-driven culture across marketing and promos, ensuring insights drive business growth and innovation.
Qualifications
- 10+ years of experience in marketing analytics, growth analytics, or CRM analytics, preferably in a consumer technology, gaming, or sports betting environment.
- 4+ years of experience as a people manager, preferably 2+ years experience managing managers.
- Strong expertise in digital marketing analytics, including paid media, organic growth, marketing attribution, and experimentation (incrementality testing, etc.).
- Experience working with CRM, lifecycle marketing, or promotions data, analyzing customer segmentation, churn prediction, and engagement strategies.
- Deep SQL expertise and familiarity with modern data stack tools (e.g., dbt, Snowflake, Databricks, Sigma, Looker, etc.).
- Proven ability to work cross-functionally, influencing stakeholders across Marketing, Retention, Product, Engineering, and Finance.
- Strong communication skills with the ability to translate complex data insights into actionable business recommendations.
Requirements
- Experience working with multi-touch attribution models and media mix modeling in a fast-paced digital marketing environment.
- Familiarity with promotions and retention strategies in a real-money-gaming context.
- Familiarity with SQL-based data transformation tools like dbt.
- A passion for sports, gaming, or the betting industry.
Benefits
- Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully paid parental leave
- A $500 home office allowance
- A connected virtual first culture with a highly engaged distributed workforce
- 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$208,000 - $235,000 plus equity
|
Remote
Location
USA
|
|
Job Type
unspecified
|
Posted
Mar 24, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
