[Hiring] Director, AEO/SEO @Quo

Role Description

Quo (formerly OpenPhone) is becoming one of the most recognized brands in communication for small businesses, but we're still largely invisible to the customers who need us most. Most small businesses don’t know that the reality they're living with (e.g. missing customer calls, looking unprofessional, losing leads between team members) actually has a solution. That's the opportunity that this role will help us fill.

We're hiring a Director of AEO/SEO to own how Quo shows up when small business owners go looking for answers. Today, individuals are using AI engines, conversational interfaces, and LLM-powered tools to work through their problems and discover solutions. Google search results are no longer the only way to gather information, but one of many. This is a rare, first-mover opportunity in a space that’s changing constantly.

You'll lead a small, high-ownership team and operate at the intersection of strategy and execution. You'll build the content strategy that earns us citations and trust, define how we measure success in a world where attribution is getting harder, and partner cross-functionally with our content creation teams to ensure that everything Quo creates, from blog posts to videos and third-party publications, feeds the signal that AI systems learn from. This is as much a content strategy and brand authority role as it is an SEO role. And ultimately, it's a high-impact role with responsibility for our organic customer acquisition numbers. That means thinking carefully about every step between a person's first question and their first day as a Quo customer: what content meets them at each stage, what action it should prompt, and how to remove the friction between discovery and conversion.

Some of the things you’ll do:

• Define and own Quo’s AEO strategy — how we get cited when a small business owner asks an AI things like "I can't answer my phone all the time, what should I do?" or "What's the best phone system for a small business?"
• Build the content strategy that creates demand instead of solely capturing it: mapping the jobs-to-be-done that Quo solves to the questions people are actually asking in ChatGPT, Perplexity, Google AI Overviews, and traditional search.
• Own the conversion layer across all organic content: understand what role each page plays in a prospective customer's information-gathering journey (awareness, consideration, or decision) and ensure every page has the right CTA, message, and next step to move them forward. A page that earns a citation but fails to convert is only half a win.
• Own Quo's SEO roadmap: technical hygiene is table stakes; your real leverage is in content architecture, structured data, entity authority, and the signals that make LLMs trust and cite us.
• Partner with the content team to translate strategy into editorial direction, topic clusters, and briefs - you set the what and why, they execute the how.
• Build and own a measurement framework with organic customers as the north star: track the full funnel from AI citation rates and impression share through to on-site conversion, trial velocity, and downstream revenue — and tell a clear story about what's working even when attribution is imperfect. Traffic without revenue impact isn't success.
• Act as the cross-functional connector for organic visibility — work with Community, Brand, Influencer, Video, and Social teams to help them understand how their work feeds the LLM training signal and compounds over time.
• Lead a small, high-ownership team with clarity and accountability: establish what "good" looks like, develop people as deliberately as you develop strategy, and take full ownership of what the team produces.
• Bring a builder's mindset to tooling and automation: use AI tools aggressively to scale your team's research, analysis, tracking, and reporting capacity.

Qualifications

• A strong track record for sustainable organic growth.
• 7–10 years of building and scaling organic growth programs at B2B companies, with real command across content architecture, entity authority, technical SEO, and structured data.
• You're actively experimenting in AEO.
• You think like a content strategist, not a keyword farmer.
• Results driven.
• High agency.
• Strong cross-functional instincts.
• Team builder.
• Think in full-funnel terms.
• Comfortable with attribution ambiguity.
• Curious by default and demonstrably ahead of the field.

Compensation

The annual base salary range for this position is as follows, plus equity and benefits:

• SF Bay Area, Los Angeles, Seattle, Portland, Boston, New York, and Washington, DC Metro: $190,000 - $212,000 USD
• All other US Locations: $170,000 - $188,000 USD
• Canada: $194,000 - $215,000 CAD

The ranges displayed reflect the target for new hire salaries, and within each range, individual pay is determined by your skills and experience, as well as relevant education. Your recruiter can share more and answer questions about the specific salary range during the hiring process.

Salary is just one component of Quo’s total compensation package. Your total rewards package will include equity, extensive medical coverage, a monthly lifestyle stipend, and a flexible PTO policy.