[Hiring] Digital Shelf Strategy Manager @The Kraft Heinz Company

Role Description

The Digital Shelf Team’s mission is to drive organic growth for our Kraft Heinz brands by optimizing our shoppers’ experience across eCommerce retailers. We aspire to create the best digital shelf experience in the industry through a deep understanding of our brands, shoppers, and retailers.

As the Digital Shelf Manager of Content & Capabilities, you will play a crucial role in enhancing the online presence and performance of our products across digital platforms. You will be responsible for:

• Creating and managing engaging visual content.
• Managing PDP development for innovation, renovation, and LTO projects including visual content, written content, and Ratings & Reviews.
• Managing the development and maintenance of key internal and external tech tools that are critical in driving efficiencies and elevating the KHC digital shelf.

Qualifications

• Bachelor’s Degree in Business, Marketing or similar function.
• 3-5 years of experience in eCommerce Marketing, Digital Merchandising, Sales or similar role.
• CPG experience preferred but not required.
• Proficiency in Microsoft Office tools like PowerPoint and Excel.
• Strong communication skills with ability to collaborate across many cross-functional teams and agency partners.
• Ability to analyze data, generate insights, and make data-driven recommendations.
• Demonstrates future-forward thinking and proactively identifies opportunities.
• Excellent organizational skills, ability to multitask, and work effectively in a fast-paced environment.
• Naturally inquisitive, highly driven, and very self-sufficient.

Requirements

• Manage Digital Shelf creative agency relationship and help answer questions, prioritize work, and ensure BIC creative delivery and project management.
• Manage content development and plug into KHC marketing processes across all innovation, renovation, LTO and Brand Positioning projects.
• Manage brief from brand.
• Manage project timelines.
• Manage creative reviews from Digital Shelf POV and ensure adherence to BIC principles.
• Manage syndication process ensuring content reach retailer sites.
• Monitor and work with Digital Shelf retail teams to problem solve syndication issues across Innovation, Renovation and LTOs.
• Maintain KHC Digital Shelf content guidelines, adapt guidelines to changing retailer capabilities and ensure continuous visibility and adherence across the organization.
• Manage critical tools and capability development for the total digital shelf team.
• Intake BU Digital Shelf requests and determine how and where Digital Shelf needs to action; manage connectivity to agency, handle project scoping, and manage timelines.
• Subject matter expert for KHC visual content standards and development.
• Work to define content standards across MRHI, Supplementary Images, A+ Content and video.
• Manage process and project to redevelop visual content across the organization.
• Manage redevelopment of visual creative in partnership with BUs in accordance to defined standards.
• Define and manage measurement of new creative.
• Manage syndication process and plan for new visual creative assets.

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future.
• Wellbeing events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for employees and their families.
• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments.
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training.
• Emotional - Employee Assistance Program, Wellbeing Programs, Family Support Programs.
• Financial - 401k, Life, Accidental Death & Dismemberment, Disability.