[Hiring] Sr Strategy & Programs Manager: Hyperlocal Playbook Manager - Fiber @T-Mobile

Role Description

The Hyperlocal Playbook, Sr Mgr is the person who builds the intelligence layer behind T-Mobile Fiber's field strategy:

• Defining market archetypes
• Identifying winning plays for each archetype
• Building a living playbook that guides the field team based on specific market conditions

This role works at the intersection of data and execution, partnering closely with analysts to:

• Understand what's working, what isn't, and why
• Translate findings into tactical recommendations for field teams

The goal is to ensure the right campaign, the right tactics, in the right market, at the right time — every time.

Working Conditions

• Remote role with periodic travel for field observation and cross-functional planning
• Engagement with analysts, Market Activation Managers, Regional Field Leads, and the broader Field Marketing Strategy & Operations team
• Work cadence driven by planning calendar and playbook update cycles

Qualifications

• Bachelor's degree and 7 years of related work experience, or a combination of education and experience deemed equivalent
• 6+ years in marketing strategy, field marketing, or GTM strategy
• Strong analytical orientation; comfortable working with data and translating findings into strategic direction
• Proven ability to build structured frameworks and playbooks that field teams use
• Experience in a distributed field environment
• Strong written communication skills
• Experience in telecom, broadband, or consumer business preferred
• Background in market segmentation, audience strategy, or competitive intelligence preferred
• Familiarity with hyperlocal marketing tactics preferred
• Experience building or maintaining a living playbook preferred
• At least 18 years of age
• Legally authorized to work in the United States

Requirements

• Define and maintain T-Mobile Fiber's market archetype framework
• Build and refine winning plays for each archetype
• Define conditions of success for each archetype
• Establish criteria for market classification and reclassification
• Own the T-Mobile Fiber Hyperlocal Playbook as a living document
• Build the playbook to be field-executable
• Define tactic-level guidance within each winning play
• Establish a regular cadence for playbook updates
• Partner closely with analysts to build the analytical foundation behind recommendations
• Design learning questions for analytics
• Build feedback loops between field execution and playbook refinement
• Translate analytical findings into plain-language playbook updates
• Enable field teams to use the playbook effectively
• Hold standards for how the field plans and executes against market archetypes
• Surface patterns in where the playbook isn't landing
• Serve as the subject matter expert on hyperlocal strategy in cross-functional forums

Benefits

• Medical, dental, and vision insurance
• Flexible spending account
• 401(k) plan
• Employee stock grants and purchase plan
• Paid time off and up to 12 paid holidays
• Paid parental and family leave
• Family building benefits
• Childcare subsidy
• Tuition assistance and college coaching
• Short- and long-term disability insurance
• Voluntary AD&D coverage
• Voluntary life insurance
• Mobile service & home internet discounts
• Access to commuter and transit programs