[Hiring] Digital PR Lead @Greenpark

Role Description

As a Digital PR Lead, you will take the lead on all Digital PR workstreams for a key client within the business, owning strategy, delivery, and team leadership across the Digital PR offering.

Your role will be crucial in leading the Digital PR proposition for the US market, including:

• Building out regionally relevant processes
• Leading Digital PR strategies across multiple workstreams
• Executing Digital PR activity while managing a team of specialists
• Consulting closely with the account team to elevate and develop account direction from a Digital PR perspective

Qualifications

• Proven leadership experience, with a track record of managing, developing, and mentoring a team of Digital PR specialists and freelancers
• Deep working knowledge of Digital PR strategy, including on-page and off-page SEO, creative ideation, content campaign creation, press release writing, media list development, and outreach execution
• Confident and comfortable in client-facing situations, with experience leading conversations, pitching to new clients, and upselling services to existing ones
• Experience building the processes, templates, and performance tracking/reporting needed to ensure consistent quality and results at scale
• Experience working across the US market, with an understanding of the media landscape and relevant journalist/publisher contacts
• You live & breathe Greenpark’s core values: ‘We Strive’, ‘Acting Together’, ‘With Kindness’ - championing openness, respect, innovation, and teamwork

Requirements

• Lead on all Digital PR conversations for a key luxury client in the US market, including participating in upsell opportunities
• Contribute to the development of Greenpark’s Digital PR service offering in the US region
• Develop and maintain strong personal relationships with key publishers (journalists, bloggers, and PRs)
• Take the lead on Digital PR strategy for the US market, including campaign-level ideation and collaboration with other specialist teams
• Manage a team of Digital PR specialists (including freelance resources) across projects
• Review and sign off on monthly Digital PR reporting
• Establish and maintain the processes and templates that underpin the Digital PR offering
• Consult with the SEO Tech team on technical link building and SEO considerations
• Act as point of contact from a Digital PR perspective for a key client in the US market
• Work alongside the account team to develop and elevate strategic direction for the account
• Work closely with the Head of Digital PR to maintain and develop the Digital PR service line within the business

Benefits

• 25 days of holidays + US bank holidays and your birthday off
• Christmas Closure - extra days on top of your holiday allowance
• A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc.)
• Access to VDU Eye Tests and Employee Assistance Programme (EAP)
• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards)
• LinkedIn Learning – Access to a leading online learning platform
• Social Events – Join us for our major annual social events
• WFA policy – work from abroad for up to 4 weeks per year
• Yearly Calm subscription