[Hiring] Digital PR & AI Visibility Specialist @The Ad Firm

Role Description

We’re looking for a Digital PR and Link Building Specialist who’s genuinely good at earning brand visibility through community engagement and media outreach. Your primary focus will be Reddit, Quora, and Digital PR campaigns . If you also know your way around HARO and journalist platforms, that’s a plus.

What You’ll Do

• Reddit & Quora (Primary)
  • Identify and participate in subreddits, Quora topics, and niche online communities relevant to our clients.
  • Build brand presence through authentic, helpful contributions, not spam.
  • Answer questions, join discussions, and position client experts as credible voices in their space.
  • Monitor community conversations and engage where clients can add real value.
• Digital PR (Primary)
  • Develop and pitch story angles, expert commentary, and original data hooks that earn editorial coverage.
  • Secure backlinks and brand mentions from reputable publications and industry blogs.
  • Build relationships with journalists, editors, and content creators over time.
  • Research trending topics and news cycles to find timely placement opportunities.
• HARO & Journalist Outreach (Nice to Have)
  • Respond to journalist requests via HARO, Qwoted, Featured, and similar platforms.
  • Write clear, credible expert pitches that stand out in a crowded inbox.
  • Track submissions, follow up where appropriate, and report on placements secured.

Qualifications

• 3+ years in link building, Digital PR, or community-based outreach.
• Proven hands-on experience in building a brand presence through genuine Reddit participation, Quora answers, and niche community engagement.
• Experience securing editorial placements in reputable news websites, industry publications, and authoritative blogs.
• Track record earning editorial backlinks or brand placements beyond guest posting.
• Strong written English: your pitches and community replies need to be sharp and credible.
• Able to manage multiple clients, hit monthly targets, and report results clearly.
• Comfortable with Ahrefs, Semrush, or similar tools for backlink research.

Requirements

• Experience with HARO, Qwoted, Featured, or other journalist request platforms (Nice to have).
• Background in content writing, journalism, or SEO (Nice to have).
• Experience in medical, legal, home services, or other specialized industries (Nice to have).
• Familiarity with original research campaigns, digital PR assets, expert contributions, and podcast outreach (Nice to have).
• Understanding of how off-site mentions, community discussions, and authoritative sources may impact visibility (Nice to have).
• Experience developing and testing new link-building strategies with measurable results (Nice to have).

Benefits

• Work with a diverse range of clients and industries.
• Collaborative, fast-paced, and growth-focused agency culture.
• Competitive salary and performance-based bonuses.
• Professional development support and access to SEO tools.
• Flexible remote work options.
• 2 weeks of paid time off.
• Paid sick leave.
• 8 paid holidays.
• Health insurance.

How to Apply

Please submit your resume and a brief overview of your experience with Digital PR, SEO link building, and AI search visibility.