Role Description
The Digital Performance Coordinator (On-Call) synthesizes SEO/GEO expertise with advanced analytics to transform complex data into actionable growth strategies and maximized ROI. By leveraging AI-driven insights and real-time trend monitoring, this role ensures the brand remains technically optimized and highly visible in an ever-evolving search landscape.
This position requires:
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Strong written and verbal communication skills
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A high degree of professionalism
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Independent judgment
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Organizational skills
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The ability to multitask
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Flexibility as demands and priorities change
This is an exciting role offering excellent opportunities for career growth and the chance to work in a dynamic and collaborative organization. You must have strong client relationship management and project coordination skills and consider yourself a strategic thinker who loves SEO and digital analytics, testing, and performance optimization.
The successful candidate must be comfortable interfacing with clients and proactively speaking up to drive projects forward in a tactful, thoughtful, and collaborative manner. This role requires effective facilitation and communication abilities, both oral and written, as well as proven client engagement and resiliency skills.
As an on-call/freelancer, you might work zero to 30 hours per week, depending on our workload.
As a Digital Performance Coordinator (On-Call), you will:
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Find the stories within data β conveying complex concepts to teammates and clients with different areas of expertise
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Work within a multidisciplinary team that includes Digital Marketers, Content Strategists, User Experience Experts, Developers, and other subject matter experts
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Determine performance using data and create data-driven recommendations for enhancements or improvements
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Measure the success of SEO/GEO efforts and use data to guide iterative content improvements
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Assist in creating strategic, actionable recommendations
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Develop automated, easy-to-access dashboards to empower content owners and other stakeholders to make data-driven decisions
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Collect website and application metrics
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Research user behavior and suggest site and experience optimizations
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Set and monitor Key Performance Indicators (KPIs) over the course of a campaign
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Conduct competitive analyses, technical/keyword audits while developing SEO/GEO strategies
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Stay abreast of AI trends and look for ways to improve efficiency
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Suggest content improvements or additions to improve engagement and digital performance
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Manage Google algorithm changes and adapt strategy
Qualifications
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Bachelor's degree or equivalent experience
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2+ years relevant professional experience with SEO/GEO, analytics tools, and data analysis
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Candidate must reside in the U.S., be authorized to work in the U.S., and perform all work in the U.S.
Requirements
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Proficiency with analytics platforms like Google Analytics, Adobe Analytics, or SiteImprove
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Experience creating custom analytics events leveraging a tag management system (e.g., Google Tag Manager)
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Planned, implemented, and monitored SEO/GEO improvement efforts
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Used dashboard tools to represent data (e.g., Data Studio, Tableau)
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Solid skills with Microsoft Office tools
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Experience with additional optimization and SEO tools other than Google Search Console (e.g., Moz, SEMRush, and Screaming Frog)
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Familiarity with behavioral optimization tools (e.g., CrazyEgg, Clarity)
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Created digital communications or marketing strategies
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Strong oral and written communication skills
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Strong attention to detail and the ability to multi-task
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Ability to create and lead presentations to clients and stakeholders
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Experience advocating for user needs in a way that also meets client priorities
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Superior interpersonal skills including courtesy, professionalism, and a cooperative attitude
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Ability to work independently and proactively propose solutions while managing multiple projects simultaneously
Benefits
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The pay range for this position based on full-time employment is: $67,355.00 - $114,503.00