[Hiring] Digital Media Buyer @Team Virtual

Role Description

Our partners in the UK are looking to strengthen their growth marketing agency with a Digital Media Buyer who’s full of drive and determination. The ideal candidate will develop, implement, track and manage a portfolio of clients within an agency environment. This opportunity provides excellent global experience to a wide range of industries such as finance, marketing, technology and eCommerce.

Key attributes:

• Excellent written and spoken English is a must-have skill for this position.
• The Digital Media Buyer will be an integral member of our client’s team.
• Responsible for a wide variety of PPC campaign optimisation duties with a focus on maximising return on investment.
• This position requires flexibility, organisation, strong quantitative analysis skills, attention to detail, and commitment to meeting crucial deadlines.
• Ability to produce solid results.

How you’ll contribute:

• Plan, create and manage PPC campaigns across a variety of channels.
• Keyword research and management to optimise bids (add PPC keywords and negative keywords).
• Optimise bidding at keywords, placement, device, geographic, demographic, and other levels.
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics).
• Devise and implement effective A/B tests to optimize conversion rates.
• Write engaging and concise copy to modify CTAs on ads to boost click-through rates and landing pages to boost conversion rates.
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analysing trends, goals, opportunities, and other key performance indicators.
• Create automated workflows in Google Analytics with Campaign Monitor integration.
• Stay on top of search engine and PPC industry trends.
• Create conversion tracking tags with the help of Google Tag Manager and then import them to GA4 and other paid channels.

Qualifications

• Bachelor's degree or equivalent.
• 2-3 years of work experience, preferably as a PPC executive/associate or Media Buyer.
• Candidate must possess excellent quantitative analytical skills - be able to understand raw data and draw insightful conclusions.
• Command over Google Ads (Search 360, DV360, Youtube, Shopping, etc), Google Ads Manager, Data Studio, Google Tag Manager, Programmatic Display Ads, Microsoft Ads, and Facebook Ads is a must.
• Good understanding of Universal Analytics and Google Analytics 4 is also necessary. Must be able to create reports and conversion events on GA4.
• Experience working with Google Suite, Slack, Trello, Monday, Canva etc. or similar project management and design tools.

Benefits

• Health Insurance
• Mental Health Care Coverage
• Grocery Stipend
• Professional Development Fund