[Hiring] Digital Marketing Technologist @ADP

Role Description

This role involves leading and implementing the technical execution of developing and deploying personalized omnichannel digital/demand generation and leading nurture journeys that optimize audience engagement, leads, and sales pipeline leveraging a diversified digital marketing technology stack.

• Partner with stakeholders across multiple functional teams to develop, deploy, maintain, measure, and optimize personalized retirement services campaigns.
• Work regularly with data scientists, sales/marketing operations, analytics, and others to develop, activate, and optimize comprehensive digital communication experiences.
• Create, integrate, or incorporate landing pages, forms, emails, SMS, advertising media, in-app push notifications, chat, and other digital properties into campaign journeys.
• Proactively shape and improve best practices, methods, techniques, tactics, and strategies that optimize audience experience, visitor engagement, and conversion outcomes.

Qualifications

• 1+ years of Salesforce Marketing Cloud experience required.
• Fluent with Salesforce Journey Builder, Automation Studio, and Email Studio.
• Proficiency in HTML/CSS and can build responsive, accessible, and visually compelling email templates using HTML/CSS.
• Familiar with Ad and Mobile Studio.
• Strong understanding of audience segmentation and omnichannel audience targeting and personalization.
• Experience with SMS and push notifications.
• Experience developing journeys functionally dependent on complex data sets.
• Create and use Data Extensions.
• Strong working knowledge of SQL and its interrelationship with Marketing Cloud.
• Strong understanding of contact entry/exit criteria.
• Solid experience developing and leveraging AMPScript.
• A college degree is great but not required; skills to do the job are more important.
• Military Experience is also acceptable.

Requirements

• Preferred Qualifications:
• Human Capital Management (HCM), Financial Services, or Retirement Services industry experience.
• Thrives in a creative environment and enjoys developing meaningful solutions.
• Working familiarity with JavaScript, jQuery, JSON, and SSJS.
• Exposure to or working familiarity with AWS, Tableau, Google Analytics, Demandbase, and Bombora.
• Familiarity with the Workfront Project Management tool.
• Comfortable with ambiguity – a self-starter with an entrepreneurial spirit.
• A high degree of personal initiative, results-oriented, strong sense of integrity and self-accountability.
• Open to reaching across functions (product, sales, sales operations, etc.) to strengthen partnerships, processes, and demand generation capabilities.
• Highly evolved analytical skills to ensure clear analysis and sound data-based decision-making.
• Strong attention to detail and project management.

Company Description