[Hiring] Digital Marketing Specialist @Handoff

Role Description

• Post daily on Instagram and similar platforms with content that feels true to the brand.
• Grow our audience beyond friends and existing contacts, reaching new people who love fine jewelry.
• Write captions and copy that capture our brand voice: warm, polished, and personal.
• Bring fresh ideas for content as you get to know the brand and the founder's vision.
• Keep the Shopify store current, including product pages, collections, and inventory.
• Handle store updates on your own. It's a low volume store, so the workload is light and manageable.
• Refresh the website as needed, typically about once a quarter.
• Keep our 1stDibs listing accurate, polished, and up to date.
• Learn how buyers search and browse on 1stDibs so our pieces show up where they should.
• Make simple, smart adjustments to improve visibility over time.
• Use everyday AI tools like ChatGPT, Zapier, or similar to cut down on repetitive manual work.
• Set up straightforward, practical automations. Nothing highly technical, just real time savers.
• Check in on basic social media and website performance from time to time.
• Flag what's working, what isn't, and anything worth acting on.
• Lend occasional light support to another small business owned by the founder when it comes up.

Qualifications

• You can run a Shopify store independently: product pages, inventory, and basic updates are second nature to you.
• You've posted for and grown a brand's social media presence, and you know what it takes to reach new audiences.
• You use AI tools in your everyday work and know how to put them to work simplifying repetitive tasks. No technical background required.
• You take initiative and work well on your own, without needing close supervision.
• You're comfortable working directly with a solo founder and keeping things moving on your own.
• You write well and have a sharp ear for brand voice.
• You're organized and reliable with recurring tasks, so nothing slips through the cracks.
• You notice the small details that make a luxury brand look and feel its best online.

Requirements

• Experience with a jewelry, luxury, or e-commerce brand.
• Familiarity with online marketplaces like 1stDibs.
• Hands-on experience with automation tools like Zapier.
• Content creation or basic design and photo skills, such as Canva or simple photo editing.
• Comfort with basic analytics for social media and websites.

Benefits

• Work directly with the founder. No layers, no middlemen. Your ideas go straight to the person who makes the decisions.
• Grow with someone who's invested in you. The founder genuinely cares about your development, and you'll have access to a professional development program.
• Creative work that grows with you. As the relationship develops, you'll have the chance to get involved creatively well beyond routine posting.
• A role built to last. This isn't a short-term project. The founder wants a lasting working relationship, and this role is designed for the long term.
• Real autonomy and trust. You'll own your work, set your rhythm, and have the freedom to do things your way.
• Help shape a young brand. You'll be part of the story early and see your impact show up in every post, listing, and new customer.