Role Description
We are seeking a Digital Marketing Specialist to support ArchWell Healthβs digital marketing operations, marketing technology platforms, and campaign execution. This role is responsible for:
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Helping manage digital marketing systems and assets.
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Supporting website content and data processes.
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Maintaining data quality across connected platforms.
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Contributing to reporting and quality assurance efforts that improve marketing performance.
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Collaborating closely with marketing team members, internal technology partners, website stakeholders, and external partners.
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Ensuring digital campaigns, lead and member engagement initiatives, and operational processes are executed accurately and efficiently.
The ideal candidate is a detail-oriented, highly organized digital marketer with strong technical aptitude, experience working with digital marketing tools, and a continuous-improvement mindset.
Qualifications
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Understanding of digital marketing and marketing technology best practices, including website content management, email marketing, marketing automation, campaign operations, data quality, and performance reporting.
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Hands-on experience with marketing automation or email marketing platforms, including forms, workflows, lists, campaigns, landing pages, and contact management.
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Familiarity with CRM systems and an understanding of how marketing, sales, lead, prospect, or member data flows between platforms.
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Working knowledge of website content management systems, digital QA processes, search optimization tools, and analytics or reporting platforms.
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Strong analytical skills with the ability to monitor performance, identify trends, troubleshoot issues, and translate data into actionable recommendations.
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Strong attention to detail and commitment to accuracy.
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Comfortable managing multiple projects and stakeholders.
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Excellent communication and collaboration skills, with the ability to work effectively with internal teams, agency partners, and cross-functional teams.
Requirements
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Bachelorβs degree in marketing, communications, business, digital media, or a related field or equivalent experience.
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0-2 years of experience in digital marketing, marketing operations and administration, marketing automation, CRM support, website content management, or a related field.
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Experience with marketing automation platforms, CRM systems, website content management systems, analytics tools, search optimization platforms, database tools, or comparable digital marketing technology.