[Hiring] Digital Marketing Specialist @Dakwakada

Role Description

The Digital Marketing Specialist is a hands-on role responsible for developing, implementing and managing the companies' digital marketing programs across Canada and Alaska. Working closely with the President and business leaders, the Specialist will translate sales and growth objectives into practical digital campaigns that increase brand awareness, generate qualified leads and support revenue growth.

This is not simply a social media role. The successful candidate will have practical experience across the digital marketing ecosystem, including:

• Paid search
• Paid social
• Organic social media
• Search engine optimization
• Digital advertising
• Website content and optimization
• Analytics
• Campaign development
• Emerging AI-enabled marketing tools

The Digital Marketing Specialist will be expected to do the work — developing campaigns, creating content, establishing and managing advertising accounts, placing digital advertising, monitoring performance, managing social media channels and continuously adjusting activity based on results. It is expected that some campaign execution work will be contracted to third-parties.

The initial focus will be on Northerm Windows & Doors and Capitol Glass. As the digital marketing programs for these businesses become established, the position will also provide digital marketing support to other companies within the Dakwakada Capital Investments portfolio.

Qualifications

• Post-secondary education in Marketing, Communications, Digital Media, Business or a related discipline, or an equivalent combination of education and practical experience.
• Minimum of 3–5 years of hands-on digital marketing experience, preferably within a business-to-consumer and/or business-to-business environment.
• Demonstrated experience developing and directly managing paid digital advertising campaigns, including Google Ads and Meta advertising platforms, and managing third-party performance agencies.
• Strong understanding of paid search, paid social, organic social media, SEO, audience targeting, retargeting and digital lead generation.
• Experience managing business social media accounts across platforms such as Facebook, Instagram, LinkedIn and TikTok.
• Demonstrated ability to create effective written and visual marketing content.
• Practical experience using Adobe Creative Cloud, Canva or comparable creative software, as well as emerging AI tools and platforms.
• Demonstrated experience using generative AI tools for marketing, content development, image creation and productivity.
• Working knowledge of Google Analytics, Google Business Profile and digital campaign measurement.
• Experience supporting website development, modernization or ongoing website management.
• Experience within manufacturing, construction, building products, home improvement or another considered-purchase environment would be an asset.
• Experience marketing to customers in both Canada and the United States would be an asset.

Requirements

• Hands-on and execution focused – comfortable moving from strategy to actually building the campaign, creating the content, placing the advertising and analyzing the results.
• Creative – able to develop compelling ideas, messaging and visual content that differentiate established brands in competitive markets.
• Commercially minded – understands that marketing exists to support business growth and can connect digital activity to customer inquiries, sales opportunities and revenue.
• Analytical – comfortable using data to evaluate performance, identify trends and make informed decisions about where marketing resources should be invested.
• Technically capable – confident learning and working across digital advertising platforms, analytics tools, content-creation software and emerging AI technologies.
• Organized and self-directed – capable of independently managing multiple campaigns, platforms, brands and priorities in a remote working environment.
• Collaborative – able to work effectively with business leaders, sales teams, operational employees and external service providers.
• Curious and adaptable – interested in emerging technologies and continually looking for better ways to reach customers and improve marketing effectiveness.
• A strong communicator – able to translate business objectives into effective marketing messages and communicate results clearly to non-marketing leaders.

Benefits

• This is a full-time remote position and may be performed from anywhere in Canada, subject to appropriate working-hour availability to support operations in Yukon and Alaska.
• The position will work closely with the President of RAB Energy Group and leadership teams at Northerm Windows & Doors and Capitol Glass.
• Travel to Whitehorse, Anchorage or other portfolio-company locations is expected to be infrequent and only where there is a specific business requirement.
• As a 100% First Nation-owned business, we strongly encourage submissions from qualified First Nations, Metis and Inuit Peoples.