[Hiring] Digital Marketing Specialist @Scale Army Careers

Role Description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a fast-growing DTC brand focused on delivering premium products with a strong emphasis on customer experience. With an expanding eCommerce presence and frequent product launches, they are building a high-performance marketing engine to drive retention, engagement, and revenue across digital channels.

Location: Fully Remote (Work from Home) | 9 AM – 5 PM EST

The Digital Marketing Specialist will own lifecycle marketing execution across email and SMS while coordinating campaigns across teams. This role combines hands-on execution with strategic thinking around customer journeys, retention, and product launches, ensuring all marketing efforts are aligned and delivered on time.

Key Responsibilities

• Lifecycle Marketing (Email & SMS)
  • Execute and optimize email campaigns using Klaviyo and SMS campaigns using Attentive
  • Build and manage campaign calendars, flows, and segmentation strategies
  • Run A/B tests on subject lines, messaging, and timing to improve performance
• Marketing Calendar & Campaign Coordination
  • Own and maintain the marketing calendar aligned with product launches and campaigns
  • Coordinate with product development, PR, and creative teams
  • Ensure campaigns are executed on time and aligned across all channels
• Product Launch Execution
  • Support product drops by aligning messaging, assets, and campaign execution
• SEO & Digital Presence
  • Support SEO execution and optimization across website and digital platforms
  • Ensure platforms such as Google and LinkedIn are properly set up and maintained
• Reporting & Performance Tracking
  • Monitor campaign performance and provide actionable insights
  • Track KPIs across lifecycle channels and identify optimization opportunities
• Cross-Functional Coordination
  • Act as the day-to-day coordinator for marketing and eCommerce execution
  • Align with the social media team for omni-channel consistency
  • Communicate proactively with leadership on performance and priorities
• Secondary Responsibilities
  • Meta Paid Ads Maintenance & Execution
  • Maintain paid campaigns through Meta Business Manager following established processes
  • Monitor performance and ensure smooth execution with minimal build-out required

Qualifications

• 3+ years of experience in eCommerce or DTC marketing
• Experience managing lifecycle marketing campaigns and execution
• Strong experience with Klaviyo and/or Attentive
• Experience managing marketing calendars and coordinating campaigns
• Familiarity with SEO fundamentals and digital analytics
• Strong organizational skills with the ability to manage multiple campaigns simultaneously
• Experience collaborating with creative and product teams
• Strong written and verbal communication skills in English
• Proactive and detail-oriented with strong ownership of execution

What Success Looks Like

• Consistent execution of high-performing email and SMS campaigns
• Well-managed marketing calendar with no missed launches or delays
• Strong alignment across product, creative, and marketing teams
• Improved retention, engagement, and repeat purchase behavior
• Clear and consistent performance reporting that drives decision-making

Opportunity

This is a high-impact opportunity to own lifecycle marketing within a fast-growing DTC brand. You will play a central role in campaign execution, collaborate across teams, and directly contribute to growth through improved retention and customer engagement.

Application Process

• Fill in the application form
• Record a video showcasing your skill sets