[Hiring] Digital Marketing Specialist @Mercury Radio Arts

Role Description

This isn't just an email marketing job. We're building a direct relationship with an audience that cares deeply about truth, history, faith, and the future of the country. And how we communicate with that audience matters. We're looking for someone to own that responsibility.

What You'll Do

• Email & Messaging (Core Responsibility)
  • Write and execute daily, weekly, and campaign-based emails
  • Develop compelling, on-brand copy that reflects our voice and mission
  • Build and deploy campaigns in our ESP
  • Manage segmentation, targeting, and personalization
  • Own the messaging calendar tied to our biggest moments (special releases, live events, etc)
  • Work closely with our content and production teams to amplify what matters most
• Lifecycle & Journey Management
  • Design and optimize the journeys that shape how people experience Torch:
  • First impression (welcome/onboarding)
  • Ongoing engagement
  • Re-engagement when people drift away
  • Make every touchpoint feel intentional, not automated
• Analytics & Optimization
  • Track and report on performance (open rates, CTR, conversions, revenue)
  • Run A/B tests on subject lines, messaging, and offers
  • Identify trends and provide actionable insights to improve performance
  • Help define and measure lifecycle KPIs (engagement, retention, LTV)
• Take Ownership of the Audience
  • Build smart segmentation and targeting strategies
  • Maintain list health and data integrity
  • Help us better understand who our audience is and what they need

Qualifications

• 2-4 years of experience in email or lifecycle marketing
• A strong writer who knows how to hold attention and communicate clearly
• Experience with email platforms (bonus points if you have used Iterable)
• Someone who understands both storytelling and performance
• Familiarity with segmentation, personalization, and automation
• Someone who cares about the mission—not just the mechanics

Requirements

• Our emails get opened, read, and shared
• Our audience feels more connected, informed, and engaged
• We are acquiring and retaining more subscribers to Torch
• We build a stronger, more resilient direct relationship with our audience

Benefits

• If you're just looking to manage campaigns, this probably isn't the right fit. But if you want to help build something truly meaningful we'd love to talk.
• Only candidates that submit a cover letter explaining why they are a good fit for this role will be considered.