[Hiring] Digital Marketing Specialist @Virtuagym B.V.

Role Description

As Digital Marketing Specialist Benelux (Dutch native-level speaker) in the Content team, you will be responsible for owning and improving the marketing mix for the region and to help us enhance our content and reach our Dutch-speaking audience more effectively.

This role involves:

• Helping grow brand awareness and market share in the region
• Creating and localizing high-quality content tailored to our Dutch-speaking audience
• Working closely with colleagues in marketing and Benelux stakeholders in Sales and Customer Success
• Reporting to the Content Marketing Manager
• Understanding the fitness industry and producing engaging and persuasive content

Some of your key tasks include:

• Gaining a deep understanding of customers and prospects
• Developing original content in Dutch, including blog posts, customer stories, PR, articles, ad copy, and marketing emails
• Creating compelling campaigns for high-impact interactions
• Localizing existing English content into Dutch
• Implementing SEO best practices in all written content
• Establishing and reporting on metrics to refine performance initiatives

Qualifications

• Minimum of 3 years of copywriting experience, preferably in the fitness industry
• Native-level proficiency in Dutch with excellent writing and editing skills
• Proficiency in English for effective communication with the team
• Strong understanding of the fitness industry, including current trends and terminology
• Ability to produce error-free content that adheres to brand guidelines
• Ability to manage multiple projects simultaneously and meet deadlines
• Familiarity with content management systems (CMS), SEO tools, and basic HTML is a plus

Benefits

• Remote working from Spain, while working for our office based in Amsterdam, the Netherlands
• 23 paid vacation days per year (based on a full-time contract)
• Home office set-up and hardware provided
• The Virtuagym Health Program: access to video-on-demand workouts and meditation
• Work from abroad (within Europe) for up to 12 weeks a year
• Unlimited access to on-demand coaching with psychologists via chat, phone, or video call

• Many opportunities for personal and professional growth within the company
• A fun, healthy, and international work environment made up of over 35+ nationalities
• Flat hierarchy with room to take ownership
• Organized Virtuagym sports events throughout the year
• Awesome company events such as New Year's dinners, Summer outings, ski trips, etc.