[Hiring] Digital Marketing Specialist @Ivy Rehab

Role Description

The Digital Marketing Specialist will play a key role in executing and optimizing digital marketing initiatives that drive brand awareness, engagement, and lead generation. This position requires a creative, analytical, and detail-oriented professional who thrives in a fast-paced environment and is passionate about leveraging digital channels to achieve business objectives.

• Campaign Management: Assist in the development, implementation, and management of multi-channel digital marketing campaigns.
• Content Creation: Collaborate with the creative team to produce engaging written, visual, and video content for websites, social media, and email.
• Search Engine Optimization (SEO): Conduct keyword research and optimize content to improve organic search rankings and traffic.
• Paid Advertising: Support the monitoring, analysis, and optimization of PPC campaigns across Google Ads and social platforms.
• Data Analysis & Reporting: Track and analyze website traffic, campaign performance, and KPIs. Prepare reports on ROI and insights for stakeholders.
• Market Research: Research competitors, industry trends, and audience behaviors to identify growth opportunities.
• Email Marketing: As needed, assist in creating and deploying email campaigns that align with marketing objectives.
• Website Management: Format and publish blog posts, articles, and other digital content using WordPress.
• Content Strategy Support: Contribute to the development of an annual content strategy aligned with organizational goals.

Qualifications

• Strategic Thinking: Ability to support comprehensive digital marketing strategies.
• Data Analysis: Proficiency in interpreting data to inform decisions.
• Content Creation: Basic writing, editing, and design skills.
• SEO & SEM: Solid understanding of search engine optimization and marketing principles.
• Social Media Campaign Support: Experience managing platforms and using analytics tools.
• Email Marketing Support: Familiarity with email campaign creation and analytics.
• Communication: Excellent verbal and written communication skills.
• Technical Proficiency:
  • WordPress
  • Looker Studio
  • Google Analytics
  • Google Ads
  • Meta Business Manager
  • SEMrush
  • AI/LMM tools
  • Basic HTML/CSS

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of experience in digital marketing or similar role.
• Strong organizational skills and ability to manage multiple projects.

Benefits

• Eligibility for full benefits package beginning within your first month of employment.
• Generous PTO (Paid Time Off) plans and paid holidays.
• Compensation ranges up to $85,000.00 based on experience.