[Hiring] Digital Marketing Specialist @Cordatus Resource Group

Role Description

We are seeking a Digital Marketing Specialist with exceptional written and spoken English skills and proven expertise in digital marketing tools and strategies. The ideal candidate will create high-quality content across multiple platforms, plan and execute data-driven digital campaigns, manage content calendars, and optimize performance to drive measurable growth in brand visibility, engagement, and conversions.

• Develop high-quality, on-brand copy for email newsletters, blog articles, landing pages, ad creatives, and other marketing assets, ensuring consistency with brand guidelines and audience resonance.
• Plan, build, launch, monitor, and optimize multi-channel campaigns, including email marketing automations/sequences and paid advertising on Meta (Facebook/Instagram Ads) and Google Ads (Search, Display, Performance Max), LinkedIn Advertisement (Campaign, Ads Manager).
• Administer the CRM platform (e.g., HubSpot, HighLevel, Salesforce, or similar), including accurate lead segmentation, workflow automation, list hygiene, deduplication, and nurture sequences to improve lead quality and conversion rates.
• Implement on-page optimizations, technical SEO fixes, keyword research insights, content optimization, and meta enhancements to improve organic search rankings and traffic.
• Track, analyze, and report on core KPIs (e.g., CTR, open rates, conversion rates, ROAS, CPL, organic traffic growth) using tools such as Google Analytics, platform dashboards, and CRM reporting; conduct A/B testing and recommend data-backed improvements.
• Stay current with platform updates, industry trends, and best practices; collaborate with the Marketing Manager and Operations team on asset utilization; assist with budget allocation for paid channels to ensure efficient spending.

Qualifications

• Master's degree in Digital Marketing or Marketing, with specialized digital marketing training and certifications considered an advantage.
• Proven experience (4–5 years preferred) in digital marketing execution, with demonstrated hands-on expertise in email marketing, paid search/social advertising, and CRM administration.
• Native or near native‑ English fluency, both written and spoken, with advanced professional communication skills.
• Exceptional copywriting and editing skills, with a proven ability to craft persuasive, audience-targeted content that aligns with brand voice and drives action.
• Strong technical proficiency with major platforms and tools, including CRM systems (HubSpot, High Level, Salesforce, Active Campaign, or equivalent), email service providers (e.g., LaGrowth Machine, Mailchimp, Klaviyo, HubSpot Email), Google Ads and Meta Ads Manager, Google Analytics (GA4) and Google Tag Manager.
• Working knowledge of SEO principles (on-page, technical, and content), including tools like Google Search Console, SEMrush, or Ahrefs.
• Self-motivated and detail-oriented, with excellent organizational skills and the ability to manage multiple campaigns and deadlines independently.
• Experience with A/B testing frameworks, conversion rate optimization (CRO), and marketing automation.
• Familiarity with additional channels (e.g., LinkedIn Ads, organic social media management).
• Availability to work as full-time employee in U.S. business hours (7:00 PM – 4:00 AM Pakistan Time, Monday to Friday).

Benefits

• Attractive salary, and remote work flexibility.
• Drive brand visibility, engagement, and measurable growth through innovative digital campaigns.
• Gain hands-on experience with advanced marketing tools, and analytics platforms.

How to Apply

Please ensure you meet the eligibility requirements before applying. Submit your updated profile via our career page: Careers – Cordatus Resource Group.

We are excited to learn more about you! Candidates shortlisted for this role will be contacted via email or phone. As part of the process, we will invite you to share a short video introduction, so we encourage you to stay active on both channels.

Should you have any questions, feel free to contact us at [email protected] . Please mention job title & your full name in subject line and attach your resume.