[Hiring] Digital Marketing, Social Media & Video Specialist @CEF Solutions Inc.

Role Description

We are looking for a well-rounded Digital Marketing & Social Media Specialist with 3–5 years of experience to join our remote Marketing Communications team. This role covers social media management, paid advertising, video editing, performance reporting, and day-to-day digital marketing operations. The right person is equally comfortable running a Meta ad campaign, editing a testimonial video, and keeping tracking spreadsheets clean and up to date.

Responsibilities

• Social Media Management
  • Manage and publish daily content across Facebook, Instagram, and other active platforms
  • Develop and maintain a monthly content calendar in coordination with the team lead
  • Write captions and short-form copy tailored to a professional dental audience (B2B and B2C)
  • Monitor comments, DMs, and community interactions — respond or escalate within 24 hours
  • Manage and moderate the company's Study Club Facebook Group, a community for dental professionals to share clinical cases
  • Conduct basic social listening: track competitor activity and identify outreach or content opportunities
• Paid Advertising — Meta Ads
  • Set up, manage, and optimize paid campaigns on Meta Ads Manager: awareness, lead generation, and retargeting
  • Build audience segments using custom audiences, lookalikes, and interest-based targeting
  • Monitor daily ad spend and performance; make real-time adjustments to stay within budget and hit targets
  • Run A/B tests on creative, copy, and audience targeting; document and apply learnings
  • Produce monthly performance reports: CPL, CTR, ROAS, reach, and frequency with recommendations
  • Coordinate with the designer on ad creative briefs and required asset specs
• Video Editing
  • Edit testimonial and product videos from raw footage (up to 3 hours of footage per project)
  • Add subtitles, lower thirds, motion graphics, and branded end cards per brand guidelines
  • Export platform-optimized versions for Facebook, Instagram Reels, and YouTube
  • Ensure consistent brand tone and visual style across all video outputs
  • Manage video file organization and maintain a library of finished and raw assets
• SEO & Content Performance
  • Monitor website traffic via Google Analytics (GA4); flag notable changes in traffic sources or behavior
  • Track UTM parameters and campaign links to ensure accurate source attribution
  • Conduct basic keyword research to inform social content and web copy needs
  • Support landing page performance monitoring and surface optimization suggestions
• Email Marketing Support
  • Assist with scheduling and deploying email campaigns through Mailchimp
  • Maintain and update email lists — segmentation by region, specialty, and engagement status
  • Ensure list hygiene: process unsubscribes, bounces, and re-engagement flags regularly
  • Pull post-send performance reports: open rate, click rate, unsubscribe rate, and list growth
• Lead Management
  • Compile leads from paid and organic channels daily; organize by source, date, and quality
  • Send a structured morning lead report to the U.S. sales team by 9:00 AM EST each business day
  • Flag high-priority leads for immediate follow-up by the sales team
  • Maintain lead attribution tagging for monthly reporting and campaign ROI tracking
• Marketing Admin & Operations
  • Maintain billing and vendor invoice tracking in Excel or Google Sheets — log payments, due dates, and approvals
  • Update campaign tracking spreadsheets: ad budgets, spend actuals, and performance summaries
  • Maintain shared digital asset folders and campaign documentation for team reference
  • Support platform account management: ad account settings, pixel setup, and audience updates

Qualifications

• 3–5 years of experience in digital marketing, social media, or a related role
• Proven hands-on experience with Meta Ads Manager — campaign setup, optimization, and reporting
• Video editing experience with Adobe Premiere Pro, CapCut, or equivalent tools
• Comfortable writing professional English copy for social media and marketing communications
• Solid working knowledge of Google Analytics (GA4) and UTM tracking
• Strong Excel or Google Sheets skills — organized reporting and basic formulas expected
• Able to work with EST overlap for daily lead reporting and team check-ins
• Detail-oriented and comfortable managing multiple workstreams independently

Nice to Have

• Experience with Mailchimp or other email marketing platforms
• Familiarity with social listening tools (Sprout Social, Mention, or similar)
• Motion graphics or After Effects experience
• Background in healthcare, dental, or B2B professional audience marketing