[Hiring] Digital Marketing Manager @Payscale

Role Description

Payscale is looking for a Digital Marketing Manager who lives and breathes website performance. This is a hands-on role that owns how our marketing website attracts visitors, engages them once they arrive, and converts them into pipeline — through search strategy, performance monitoring, and AI-accelerated analysis.

You will be the primary owner of top-of-funnel web performance — turning search, traffic, and engagement data into insights, prioritizing the highest-impact optimizations, and using AI tools to move faster than manual analysis allows. You're equally comfortable auditing technical SEO, diagnosing why a page underperforms for a specific traffic source or persona, and using AI to accelerate both.

This is a growth-oriented web performance role for someone who wants to own outcomes across the full attract-engage-convert arc.

What You'll Do

• Attract — Search & Visibility
  • Own on-page and technical SEO strategy across payscale.com: keyword strategy, content structure, internal linking, site health
  • Own our approach to AEO — how Payscale content shows up in AI-driven answer engines and adapt strategy as search behavior evolves
  • Track rankings, organic traffic, and share of voice against competitors; surface clear, actionable insights regularly
  • Partner with content, product marketing, and web teams so new pages are built with search visibility in mind from day one
• Engage & Convert — Site-Wide Performance & CRO
  • Monitor the performance of key landing pages across the site regularly, segmented by traffic source, persona, and campaign
  • Identify underperforming pages and diagnose the cause — messaging mismatch, wrong audience fit, friction, or technical issue
  • Own a CRO testing roadmap, including hypothesis creation, A/B and multivariate testing, statistical analysis, and rollout of winning variants
  • Work directly in Webflow to implement data-driven tests, updates, and optimizations
  • Continuously optimize conversion paths across the site, contextualized by campaign, offer, channel, and page type
• Measurement, Reporting & AI-Accelerated Analysis
  • Own web analytics and reporting for site-wide performance (GA4 + GTM)
  • Build and maintain dashboards tracking traffic, engagement, and conversion across key pages and journeys, sitewide
  • Use AI tools to accelerate analysis, surface insights, and speed up reporting
  • Diagnose funnel drop-off using both quantitative data (GA4) and qualitative tools (heatmaps, session recordings)
  • Deliver consistent reporting and recommendations to marketing leadership
• Cross-functional Collaboration
  • Partner closely with Demand Gen, Content, Product Marketing, and Marketing Operations to translate campaign and content needs into search-visible, high-performing web experiences
  • Help drive a more data-driven, AI-assisted way of working across the web and marketing teams

Qualifications

• 4-6 years of experience in SEO, CRO, web analytics, or growth marketing, with a proven track record of improving organic and on-page performance
• Strong command of SEO tooling and technical fundamentals (Google Search Console, GA4, Ahrefs/Semrush or similar)
• Strong GA4 and GTM fluency — comfortable owning tagging, event tracking, and reporting
• Demonstrated ability to use AI tools (like Claude or similar) to accelerate analysis and reporting — not just familiarity, but active use in your current workflow
• Experience analyzing and optimizing site performance by traffic source, persona, or segment
• Comfortable making updates and implementing tests in Webflow or similar CMS platforms as well as testing solutions like Webflow Optimize, VWO, Optimizely etc.
• Hands-on experience running A/B tests, from hypothesis through statistical analysis to implementation; Webflow Optimize experience is a plus
• Experience with session recording and heatmapping tools
• Salesforce, Marketo, Tableau experience is highly preferred (especially understanding how forms, campaigns, and objects integrate with the website)
• B2B SaaS experience is highly preferred

Benefits

• Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work
• 14 Paid Company Holidays, includes 2 floating holidays (you choose!)
• A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
• Unlimited infertility coverage benefits through our medical plans
• Additional supplemental health benefits offered to you and your family
• 401(k) retirement program with a fully vested immediate company match
• 16 weeks of paid parental leave for birthing and non-birthing parents
• Health Savings Account (HSA) options and company contributions each pay period
• Flexible Spending Account (FSA) options for pre-tax employee allocations
• Annual remote work stipend to be used on wellness or home office equipment