[Hiring] Digital Marketing Manager @Pavago

Role Description

At Pavago, we’re hiring on behalf of one of our clients for a Content Marketing Manager to lead the company’s content strategy, strengthen brand authority, and drive organic growth for a fast-growing fintech business. This is not a traditional social media role. You’ll own the end-to-end content marketing function—developing content that educates, builds trust, grows audiences, and generates inbound opportunities across multiple digital channels.

Working closely with leadership, you’ll position the company as a trusted voice in fintech, cross-border payments, and diaspora-focused financial services through strategic storytelling, SEO, thought leadership, newsletters, webinars, podcasts, and digital PR.

If you’re equally passionate about strategy and execution, enjoy building brands through content, and thrive in fast-paced startup environments, this role is a strong fit.

What You’ll Own

• Content Strategy & Brand Growth
  • Develop and execute a comprehensive content marketing strategy aligned with business objectives.
  • Build brand authority through:
    • Thought leadership
    • Educational content
    • Storytelling
  • Maintain a rolling 30-day content calendar.
  • Identify content opportunities around:
    • Fintech
    • Cross-border payments
    • Diaspora communities
    • Industry trends
  • Continuously optimize strategy based on audience engagement, SEO performance, and analytics.
• Content Creation & Organic Marketing
  • Create high-quality:
    • Long-form articles
    • LinkedIn content
    • Newsletters
    • Case studies
    • Founder thought leadership
  • Produce AI-assisted short-form video content using modern creative tools.
  • Manage and grow the company’s presence across:
    • LinkedIn
    • X (Twitter)
    • Instagram
    • YouTube
    • Diaspora-focused communities
  • Ensure consistent messaging, tone, and brand voice across every channel.
• SEO & Organic Growth
  • Conduct keyword research and content planning.
  • Optimize website and content for:
    • On-page SEO
    • Search visibility
    • Organic traffic
  • Improve search rankings through content-led SEO initiatives.
  • Monitor performance using:
    • Google Analytics (GA4)
    • Google Search Console
  • Refresh and optimize evergreen content for long-term growth.
• Podcast, Webinar & Community Growth
  • Launch and manage podcast and webinar initiatives.
  • Coordinate:
    • Guest outreach
    • Speaker opportunities
    • Event promotion
  • Build engagement within fintech and diaspora communities.
  • Support audience nurturing and long-term community growth.
  • Drive participation across owned media channels.
• Digital PR & Brand Amplification
  • Execute digital PR campaigns and media outreach.
  • Build relationships with:
    • Industry publications
    • Partners
    • Influencers
  • Coordinate guest appearances and collaboration opportunities.
  • Support founder branding and thought leadership initiatives.
  • Increase visibility across fintech and startup ecosystems.
• Analytics & Performance Reporting
  • Monitor and report on:
    • Organic growth
    • SEO performance
    • Engagement metrics
    • Audience growth
    • Campaign performance
  • Analyze audience behavior and content effectiveness.
  • Present actionable recommendations to leadership.
  • Continuously optimize content based on performance data.

Qualifications

• 3–5 years of experience in:
  • Content Marketing
  • Brand Marketing
  • Digital Marketing
• Strong portfolio demonstrating content-driven growth.
• Experience managing organic social media strategies.
• Strong copywriting and storytelling skills.
• Hands-on experience using AI-powered content and video tools.
• Proficiency with:
  • Google Analytics (GA4)
  • Google Search Console
• Strong understanding of:
  • SEO fundamentals
  • Keyword research
  • On-page optimization
• Excellent written English communication skills.

Requirements

• Experience within:
  • Fintech
  • SaaS
  • Cross-border payments
  • Financial services
• Experience launching:
  • Podcasts
  • Webinars
  • Founder-led media initiatives
  • Newsletter growth experience.
• Digital PR or media outreach experience.
• Understanding of diaspora-focused audiences.
• Community-led marketing experience.

Benefits

• Own the entire content marketing function.
• Work directly with company leadership.
• Opportunity to shape the brand of a fast-growing fintech business.
• Blend creativity, strategy, SEO, and AI-driven marketing.
• High-autonomy, remote-first work environment.
• Career growth opportunities into:
  • Senior Content Marketing Manager
  • Head of Content
  • Brand Marketing Lead
  • Director of Marketing
  • Head of Growth

Interview Process

• Application Review
• Spark Hire Intro Video (3–5 minutes)
• Video Interview with Pavago Recruiter
• Portfolio Review & Content Strategy Assessment
• Client Interview
• Offer & Background Verification

What Happens After You Apply

Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the final step that completes your application and can be recorded whenever it’s convenient for you.

Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps hiring managers evaluate your communication style early, making future interviews more meaningful and reducing unnecessary interview rounds.

Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.

Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.

Apply Now

If you’re passionate about creating content that builds trust, drives organic growth, and positions brands as industry leaders, we’d love to hear from you. Apply today and help shape the voice and growth of an innovative fintech company through impactful, data-driven content marketing.