[Hiring] Digital Marketing Manager @Force Factor

Role Description

We are hiring a Digital Marketing Manager to act as the digital business owner for a defined portfolio of Force Factor sub-brands, with accountability for driving their growth and overall performance across our eCommerce and retail ecosystem. This role sits inside our Digital Marketing team and reports to the SVP of Digital Marketing.

You will combine performance marketing, retail media, analytics, forecasting, consumer and competitive insights, and rigorous experimentation to understand what is driving the business and determine what we should do next. You will manage significant media investment across Amazon, Walmart, Meta, STV, and other retail and digital channels, but your responsibility extends far beyond media efficiency:

• Identify opportunities to accelerate demand, improve paid and organic visibility, acquire new consumers, grow sales, and maximize the profitable long-term growth of your portfolio.
• Work closely with Creative, Sales, and eCommerce to ensure every dollar invested has a clear job to do.

This is a hands-on seat with real ownership over your slice of the portfolio. You are in the platforms every day for your sub-brands, running tests, reading numbers, and moving fast on what they tell you. You will be expected to:

• Spot changes in performance early, dig until you understand what is driving them, and turn those findings into clear actions.
• Own the business performance of a defined portfolio, develop the strategy to grow it, and be accountable for the results.

Qualifications

• Bachelor's degree in a relevant field such as Marketing, Data Analytics, Mathematics, Statistics, Economics, Computer Science, or a related discipline.
• 4 to 6 years of hands-on performance marketing and retail media experience, including meaningful ownership of multimillion-dollar budgets and business outcomes.
• Experience in CPG, wellness, supplements, or another high-velocity consumer category is strongly preferred.
• Deep, current fluency across Amazon Ads, Walmart Connect, Meta Ads Manager, STV/CTV, including advanced bidding strategies, audience structures, and performance optimization.
• Strong commercial instincts and exceptional analytical skills.
• Direct, concise, and confident communicator.
• High degree of ownership and autonomy.
• A bias for speed and comfort with ambiguity.
• Genuine curiosity about the category and competitive landscape.
• Passion for analytics, performance marketing, and continuous learning.
• Well-organized, methodical thinker who can handle competing priorities.
• Detail-oriented, driven, and organized high performer.

Requirements

• Continuously diagnose portfolio performance across sales, traffic, conversion, media, distribution, pricing, promotion, paid and organic search visibility, and competitive activity.
• Evaluate media through a total-business and incrementality lens.
• Design and evaluate rigorous tests across media, bidding, audiences, creative, promotional support, and channel mix.
• Use performance data, consumer insights, and structured testing to identify creative opportunities.
• Translate complex datasets and analyses into concise, decision-ready recommendations.
• Own retail media partner relationships.
• Own portfolio forecasts for POS consumption and media spend.
• Stay ahead of changes in advertising platforms, retail media capabilities, measurement, attribution, privacy, and consumer behavior.

Benefits

• Opportunity to make a real impact on people’s lives.
• Work with passionate, dedicated, and inspiring people.
• Ownership mindset in a privately held company.
• Potential for significant wealth generation.