[Hiring] Digital Marketing Manager @DAZN

Role Description

At DAZN Bet, we are opening up the world of betting and gaming for our customers—delivering an interactive, accessible, and social experience. This is a unique opportunity to play a key role in launching and scaling our brand in Canada, shaping how we connect with sports fans in a fast-growing market.

You will be responsible for driving customer acquisition and engagement through data-driven digital marketing strategies, ensuring strong brand awareness and conversion performance across all channels.

Salary Range: £65,000 - £75,000

This role can be based in Toronto Remote. The internal job title is Digital Marketing Manager.

As part of our recruitment process, we may use automated or AI-supported tools to assist with application review and screening. These tools are used to support, not replace, human decision-making. Final hiring decisions are always made by our hiring team.

What You'll Be Doing:

• Define and execute the digital marketing strategy for Canada, aligned with overall business and brand objectives
• Plan and deliver multi-channel campaigns across SEO, PPC, Paid Social, Affiliate Marketing, Display, and Email
• Drive customer acquisition, engagement, and conversion through performance-led marketing initiatives
• Manage and optimise paid media campaigns, ensuring efficient budget allocation and strong ROI
• Own and evolve the SEO strategy, partnering with content and technical teams to improve organic performance
• Collaborate with CRM, content, and design teams to deliver engaging, localised marketing campaigns
• Use data and analytics to optimise campaigns, improve conversion rates, and drive personalisation strategies
• Work closely with internal and external stakeholders to identify consumer trends and refine value propositions
• Build strong cross-functional relationships across DAZN and DAZN Bet to unlock new revenue opportunities
• Monitor market and regulatory trends to ensure compliance and identify growth opportunities
• Ensure all marketing activity aligns with Responsible Gaming principles

Qualifications

• 3+ years’ experience in digital marketing, ideally within sports, entertainment, or gaming/betting
• Strong background in performance marketing and paid media
• Proven ability to drive customer acquisition and revenue growth through digital channels
• Deep understanding of consumer behaviour, particularly sports fans
• Experience managing multi-channel campaigns across paid and organic channels
• Strong analytical mindset with the ability to interpret data and optimise performance
• Comfortable operating at both strategic and executional levels with high attention to detail
• Passion for sport, with a strong understanding of fan engagement across multiple sports
• Experience working in regulated markets (e.g., gambling) is advantageous
• Excellent communication skills with a detail-oriented approach
• Ability to thrive in a fast-paced, dynamic, and international environment

Benefits

• Access to DAZN
• Up to 15 days of paid time off and 9 days of annual leave
• Health benefits (including dental & eye care)
• A generous sick time package
• Short and long-term disability coverage
• Parental leave offering
• Personal insurances, such as basic life term and personal accident
• Access to a 401(k) retirement plan
• Family-friendly community
• Learning and development resources
• Opportunity for flexible working
• Access to our internal speaker series and events