[Hiring] Digital Marketing Manager @Manila Recruitment

Role Description

As a Digital Marketing Manager, you will lead the development and execution of data-driven marketing strategies, managing and optimising multi-channel paid campaigns to achieve strong ROI. You will leverage analytics, CRO, and retention strategies while mentoring junior members, collaborating with teams and clients to drive performance, ensure accurate tracking, and identify growth opportunities.

Duties and Responsibilities

• Take ownership of developing and executing marketing strategies to achieve the client’s objectives, including planning annual budgets, preparing detailed breakdowns, and delivering presentations to stakeholders.
• Develop, manage, and optimise paid marketing campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, TikTok, Reddit, Microsoft Bing, etc.
• Plan, implement, and manage multiple ad campaigns simultaneously, ensuring they align with clients’ objectives and achieve or exceed target ROI/ROAS for paid campaigns.
• Review analytics to identify opportunities and execute conversion rate optimisation (CRO) strategies (e.g., A/B testing).
• Manage and build strategies for retention through email marketing campaigns, including automation and autoresponder sequences.
• Create compelling ad copy and work with design teams to develop engaging creatives for paid campaigns.
• Take full ownership of tracking and reporting processes, ad quality control, including the analysis and delivery of actionable insights. Ensure that all campaigns are fully trackable and collaborate with clients to confirm that tracking systems are correctly implemented and functioning.
• Manage budgets for paid campaigns, ensuring optimal spending and ROI.
• Manage the junior digital specialist in day-to-day tasks for campaign execution.
• Collaborate with internal teams to align paid strategies with content marketing, SEO, and CRO.
• Keeping updated with AI to help improve workflow.
• Actively seek new initiatives and revenue generating opportunities with current and new clients.
• Educate clients on paid marketing strategies and performance results.

Qualifications

• 6+ years’ experience in paid marketing with a proven track record of successful campaigns.
• Proficiency in Google Ads, Meta Ads, and other paid platforms.
• Advanced experience with Google Analytics 4, Google Tag Manager, and other analytics tools.
• Strong analytical skills and experience in creating performance reports with actionable insights.
• Ability to plan and execute campaigns across multiple channels, including search, display, and social.
• Experience in budget management for paid campaigns.
• Excellent organisational skills with the ability to manage multiple projects simultaneously.
• Strong written and verbal communication skills to effectively report to the Digital Director and internal teams.
• Experience with PM software and time management skills.
• Agency background, with the ability to confidently manage multiple clients and campaigns simultaneously while maintaining a high level of attention to detail.
• Highly independent and proactive, with a strong sense of ownership and accountability; able to take initiative, make decisions confidently, and manage campaigns from execution through to performance outcomes without constant direction.
• Passionate about digital marketing, with a strong interest in staying up to date on industry trends, tools, and AI innovations, and continuously seeking opportunities to optimise and improve campaign performance.

Advantageous Experience/Skills

• Bachelor's degree in Marketing, Business, or a related field.
• Certifications in Google Ads, Facebook Blueprint, or similar.
• Fluency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint).
• Experience in Reddit, LinkedIn, and TikTok ads.
• Experience in Email Marketing.
• Familiarity with SEO.