[Hiring] Digital Marketing Manager @AMERICAN SOCIETY OF ASSOCIATION EXE

Role Description

ASAE is seeking a strategic and innovative Digital Marketing Manager (Paid Media & Growth) to elevate our digital presence and drive engagement across key audience segments. In this role, you will partner closely with the Director of Marketing Operations to develop and execute long-term digital marketing strategies that strengthen brand awareness, grow membership, increase event and product conversions, and support organizational goals.

• In collaboration with the Director of Marketing Operations, develop and manage long-term digital marketing strategies that support membership growth, event attendance, professional development participation, and advocacy engagement.
• Plan and execute paid media advertising campaigns to drive traffic, conversions, and brand awareness (Google Ads, LinkedIn, Meta, etc.), including segmentation, A/B testing, and automation workflows.
• In collaboration with the Director of Creative Services and Vice President of Web Strategies, develop engaging digital creative content that guides customers from awareness through conversion (i.e., ads, web pop ups, landing pages).
• Monitor and report on key performance indicators (KPIs) across all digital platforms, using tools like Google Analytics, HubSpot, and social platforms.
• Provide recommendations for campaign strategies, tactics, and optimizations to members of the marketing team on an ongoing basis.
• Stay informed on digital trends and best practices in the association space.
• Support the Director of Marketing Operations on setting up personas and drip email campaigns for inbound marketing in HubSpot.
• Support the integration of digital marketing with the association’s AMS, LMS, and CRM systems.
• May grow into the opportunity to supervise the email marketing coordinator.

Qualifications

• Experience leading digital marketing campaigns and managing various paid advertising channels, tools, and analytics.
• Proficiency in paid media strategy and implementation, utilizing tools and platforms such as Google Analytics, Google Ads, and major social media platforms (Meta, LinkedIn, etc.).
• Familiarity with accessibility standards (WCAG) and inclusive digital design.
• Knowledge of customer engagement strategies and lifecycle marketing.
• Experience with association management systems (AMS), customer relationship management (CRM), and marketing automation platforms (HubSpot).
• Extensive knowledge of Google Analytics reporting, including building custom reports and explorations.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Ability to write business documents such as digital marketing plans, creative briefs, and campaign performance recommendations.
• Strong analytical skills and ability to use data to drive strategy and optimize performance.
• Effective communication skills, including translating complex technical information to a non-technical audience.
• Proficient in Word, Excel, PowerPoint, Teams.

Requirements

• Bachelor's degree in marketing, communications, or a related field, or equivalent combination of education and experience.
• 5+ years of experience in digital marketing, with a focus on paid media advertising.
• Certification in Google Ads, HubSpot, or similar platforms.
• Experience in association, nonprofit, or membership-based organizations preferred.

Benefits

• Flexible Works Hours
• Medical, Dental, Vision
• Prescription Plan
• Flexible Spending Account
• Dependent Care Flexible Spending Account
• Health Savings Account
• Generous 401k Retirement Plan
• Employee Assistance Program (EAP)
• AFLAC
• Legal and Identity Theft Plans
• Company Paid Professional Development
• Tuition Reimbursement