[Hiring] Digital Marketing Manager @Panther

Role Description

This role owns the performance and optimization of Panther’s digital marketing engine. The focus is on driving pipeline through high-performing website experiences, lifecycle marketing, and data-driven campaign execution.

This person will lead execution across email, website, paid media, and organic growth (SEO/AEO), while partnering with Marketing Ops and external agencies to continuously improve conversion, engagement, and pipeline generation.

Qualifications

• 4+ years of experience in B2B digital marketing, with hands-on ownership of website, email, and paid media channels
• Experience owning website performance and conversion optimization, including CRO experimentation and landing page strategy
• Strong knowledge of marketing automation (HubSpot preferred) and CRM systems (Salesforce required)
• Experience building and scaling lifecycle and nurture programs
• Familiarity with SEO and emerging AEO/AI-driven discovery strategies
• Analytical mindset with the ability to own reporting across multiple channels and translate data into actionable recommendations
• Experience managing external agency relationships, particularly for paid media
• Excellent project management and communication skills

Requirements

• Own website performance, including conversion rates, user flows, and landing page optimization
• Run CRO experiments across pages, forms, and CTAs to improve conversion to pipeline
• Own organic growth strategy across SEO and AEO, improving visibility in search and AI-driven discovery (LLMs)
• Partner with product marketing to drive high-intent traffic through search, technical content, and conversion-focused pages
• Build and scale lifecycle programs in HubSpot (ie. nurtures)
• Own email strategy and execution, including segmentation, personalization, and performance
• Partner with the external agency to optimize paid media performance across LinkedIn, Google, and other channels
• Own reporting across website, email, paid, and organic performance, with clear insights and recommendations
• Monitor funnel performance and identify opportunities to improve conversion and pipeline
• Run A/B tests across messaging, creative, and conversion paths to continuously improve results

Benefits

• Competitive equity in a well-established cybersecurity company
• Unlimited PTO with a 15-day minimum, plus local federal holidays
• Latest tech equipment and budget for your personalized setup
• Comprehensive health and benefits coverage
• Remote-first culture built for distributed teams