[Hiring] Digital Marketing Manager @Enapter

Role Description

As Digital Marketing Manager you develop and drive Enapter's digital presence - from LinkedIn content and paid campaigns to website content and organic search. You work at the intersection of content, conversion, and data, partnering closely with Sales, the Software team, and CRM to ensure digital marketing delivers measurable pipeline impact. You manage execution while also contributing to direction – bringing ideas, using performance data, and driving continuous improvement.

• Plan, create, and publish content for Enapter's corporate LinkedIn channel - B2B thought leadership in hydrogen and energy;
• Translate marketing campaign ideas and company initiatives into compelling digital content;
• Plan, execute, and optimize LinkedIn Ads campaigns; analyze and improve content and campaign performance;
• Develop and optimize website structure and content from a marketing perspective; plan and implement landing pages for campaigns;
• Maintain and optimize conversion elements - forms, downloads, newsletter sign-ups - in collaboration with the Software team and CRM;
• Plan and execute cross-channel digital marketing campaigns; work closely with Sales to actively drive lead generation;
• Develop on-page SEO for website content: keyword research, content optimization, metadata;
• Analyze digital marketing performance and produce regular reports with concrete, actionable recommendations for improvement.

Qualifications

• Enthusiasm for the part green hydrogen will play in tomorrow's world and Enapter's role in it;
• Several years of professional experience in digital marketing, ideally in a B2B or technology environment;
• Proven ability to create B2B content for LinkedIn and digital campaigns that resonates with both technical and commercial audiences;
• Hands-on experience with CMS-based websites (e.g. WordPress) - you can manage content and structure independently;
• Solid SEO knowledge: keyword research, on-page optimization, content strategy for organic visibility;
• Experience with analytics tools (Google Analytics 4, LinkedIn Insights, or comparable) and data-driven decision making;
• Experience with visual design tools (e.g. Adobe Creative Suite) for creating and adapting content;
• Experience with LinkedIn Ads and CRM systems;
• Fluent English and Italian; German is a plus.

Benefits

• Opportunity to help shape the future of energy in one of the most dynamic companies in the hydrogen industry;
• Creative freedom and flexibility in how you work - we care about outcomes, not micromanagement;
• A role with genuine ownership: you define how things get done, not just execute what's been decided;
• Close collaboration with an international team across Italy, Germany, and beyond;
• A fast-moving, mission-driven environment with room to grow as the company grows;
• Lunch tickets and restaurants close by; kitchens with coffee machines on site;
• Optional access to health insurance and a pension fund;
• Celebration of success together with snacks and healthy treats in the office;
• An exciting working environment at our original R&D and production facility just outside of Pisa;
• A competitive salary package based on the market and what you bring to the table, paid sick leave, and 33.5 days paid leave (including holidays, permissions, and ROL) per year.