[Hiring] Digital Marketing Manager @Kapitus

Role Description

We are looking for an experienced search engine marketer to join our Marketing team. You must be passionate about digital acquisition marketing, and experienced in building highly successful acquisition campaigns via search marketing and search engine optimization. A results-driven marketer you should be highly analytical and adept at making data driven decisions in a fast-paced environment. As an experienced hands-on SEM/SEO practitioner, you must have deep and current knowledge about best practices, processes and tools to maximize customer acquisitions through the intersection of search, social, display, video, and content marketing across multiple platforms. You must have a track record of managing multimillion-dollar annual digital marketing budgets. The ideal candidate will have a track record of achieving step change growth in user acquisitions through digital marketing. This role will have very high visibility and responsibility in the organization.

• Manage PPC campaigns across all search engines, and Retargeting and Video campaigns across all ad networks
• Build online acquisition paths in collaboration with design and front end development team
• Create, manage, and optimize SEM campaigns to maximize return on ad spend (ROAS)
• Continually identify ad run experiments to improve spend performance
• Stay abreast of latest search marketing changes and best practices
• Directly manage SEM keywords, segments, ads, landing pages
• Collaborate with content team and lead SEO strategy and execution for all digital properties
• Manage external agencies as needed
• Track and report all relevant SEM and SEO metrics to management and cross functional teams
• Optimize and manage bids and run multi-variate testing for acquisition paths
• Report and forecast spend and acquisition activity
• Monitor tracking, tags, and conversion goals, flagging implementation issues
• Work with sales, IT and marketing team members to execute search marketing initiatives
• Stay abreast of competitive changes and bring new ideas to the team
• Help with other marketing department functions as needed

Qualifications

• Track record of increasing online acquisitions through path design and campaign management
• 5-8 years of hands-on experience managing AdWords, Bing Ads, retargeting, Display, programmatic/RTB
• Previous experience managing annual budgets upwards of $13MM
• 2+ years of experience supervising search marketing and design teams
• Experience with ad networks including those for display, native, direct and programmatic buys
• Hands-on experience with tools like SEM Rush, SpyFu, Google Analytics and Optimizely
• Experience with marketing automation software like HubSpot and CRMs like Salesforce
• Deep understanding of web data and ability to identify actionable insights from data
• Highly analytical, adept at making business decisions based on data
• Self-starter with intellectual curiosity and problem solving attitude
• Deep knowledge of latest tools, processes and best practices for maximizing online acquisition
• Experience in building target segments, optimizing landing pages and using A/B and multivariate testing processes
• Ability to use AI tools or agents to support research, analysis, or reporting workflows
• Ability to collaborate and communicate effectively across organization
• Bachelor’s or Master’s degree in Marketing, Business or related field
• Creative self-starter, team player with ability to multi-task and focus
• Ability to adapt quickly to a fast-paced entrepreneurial environment
• Experience with SEM campaigns regarding services for small business owners

Benefits

• Competitive Base Salary Range of $74,600-$119,700
• Annual Incentive Compensation Eligibility – Up to 10% annually
• Health Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC)
• 100% Company Paid Insurances: Basic short-term and long-term disability insurance, as well as vision insurance
• Voluntary Insurance: Supplemental life insurance and enhanced short- and long-term disability coverage
• Paid Maternity and Parental Leave: Company-paid maternity and parental leave
• LifeBalance Program: Discounts on outdoor activities, the arts, health, and fitness
• Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more
• Tuition Reimbursement: Up to $5,000 annually in tuition reimbursement
• Transit Reimbursement: Support for all work-related travel
• Retirement Benefits: 401K plan managed through Fidelity with a 25% match on employee contributions
• Paid Time Off and Sick Time