[Hiring] Digital Marketing Lead @Hunt St

Role Description

As a Digital Marketing Lead – Campaigns & Performance, you will be responsible for planning, executing, and optimising integrated digital advertising campaigns to drive event registrations, engagement, and measurable outcomes. This role is hands-on and execution-focused, with a strong emphasis on paid digital media, conversion tracking, and performance optimisation across multiple platforms.

You will work closely with creative, marketing, and project teams to ensure campaigns are technically sound, data-driven, and continually improving against KPIs.

Key Responsibilities

• Digital Campaign Planning & Execution
  • Plan, build, manage, and optimise multi-channel digital campaigns across Google, LinkedIn, Meta, and other relevant platforms.
  • Execute full-funnel paid media strategies, including awareness, consideration, conversion, and retargeting campaigns.
  • Manage campaign budgets, timelines, and performance metrics to maximise ROI.
• Paid Media & Platform Management
  • Set up and manage Google Ads campaigns, including:
    • Search Ads
    • Google Display Network (GDN)
    • Remarketing and retargeting audiences
  • Plan, build, and optimise LinkedIn advertising campaigns, including:
    • Sponsored Content
    • Carousel Ads
    • Lead Gen Forms and retargeting
  • Implement and manage retargeting campaigns across platforms using pixels, audiences, and event tracking.
  • Test and optimise ad formats, audiences, bids, messaging, and creative to improve performance.
• Tracking, Analytics & Attribution
  • Set up and maintain Google Tag Manager, including tags, triggers, and variables.
  • Ensure accurate conversion tracking across websites, landing pages, and advertising platforms.
  • Work with Google Analytics (GA4) to monitor traffic, conversions, and campaign performance.
  • Troubleshoot tracking issues and ensure data accuracy across platforms.
  • Develop dashboards and campaign reports with clear insights and recommendations.
• Collaboration & Content Support
  • Collaborate with designers and content teams to develop compelling digital assets aligned with campaign objectives.
  • Brief creative teams on performance considerations for ads, formats, and placements.
  • Support landing page optimisation in collaboration with web and UX teams.
  • Co-ordinate social media campaigns across relevant channels, ensuring alignment with paid media, messaging, and campaign objectives.
  • Plan, schedule, and manage EDM (email marketing) campaigns, including audience segmentation, basic automation workflows, and performance tracking.

Qualifications

• 5+ years’ experience in digital marketing with a strong focus on paid campaigns and performance marketing.
• Proven experience setting up and managing Google Ads (Search, Display, remarketing), LinkedIn Ads and Retargeting campaigns across multiple platforms.
• Hands-on experience with Google Tag Manager and conversion tracking.
• Strong understanding of attribution, funnels, KPIs, and optimisation techniques.
• Proficiency in analytics and reporting tools, including Google Analytics.
• Experience managing multiple campaigns simultaneously in a fast-paced environment.
• Strong attention to detail, analytical mindset, and problem-solving skills.

Nice to have

• Experience working on digital campaigns for events, conferences, or large-scale activations.
• Experience with SEO/SEM and audience segmentation strategies.
• Exposure to project management tools such as Monday.com or Asana.
• Understanding of privacy, consent management, and best-practice tracking compliance.

Work Arrangement & Expectations

This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to:

• Be available for meetings and collaboration during core [AEST or PHT] business hours.
• Disclose any existing ongoing roles or client work.
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).