[Hiring] Digital Marketing Coordinator @Trinity Property Consultants

Role Description

As a Digital Marketing Coordinator, you’ll support the execution and optimization of paid media campaigns across our portfolio of apartment communities. This role will focus on day-to-day management of digital campaigns including paid search, display advertising, and paid social media.

• Support the execution and day-to-day management of paid media campaigns across search, display, and social platforms.
• Update campaign budgets, bidding strategies, audience targeting, and geographic settings.
• Upload and manage ad creative, including images, video, and ad copy.
• Assist with campaign launches for new property acquisitions, lease-ups, and promotions.
• Monitor campaign performance and flag optimization opportunities to improve lead volume and cost efficiency.
• Optimize campaigns alongside the Marketing Manager on an ongoing basis to achieve performance goals such as lead volume, click-through rate, cost-per-lead, and conversion rates.
• Conduct keyword research and assist with ongoing search campaign optimizations.
• Coordinate creative updates and ad refreshes to maintain strong engagement and performance.
• Track and report on campaign performance including traffic, leads, CTR, and conversion metrics.
• Work with the marketing team to ensure campaigns align with property-level goals and occupancy needs.
• Maintain campaign documentation, naming conventions, and account organization across advertising platforms.
• Support A/B testing initiatives for ad creative, messaging, and targeting strategies.

Qualifications

• 1–3 years of experience in digital marketing, paid media, or marketing coordination.
• Bachelor’s degree in Marketing, Advertising, Communications, or related field is preferred.
• Experience managing or supporting campaigns in Google Ads including search and display campaigns, and in Meta Ads Manager.
• Experience reviewing campaign performance using Google Analytics or similar reporting tools.
• Knowledge of digital marketing concepts such as CTR, CPC, conversion rate, and audience targeting.
• Strong organizational and project management skills.
• Intermediate experience in Microsoft (Outlook, Word, PowerPoint, and Excel), Google Suite (Analytics, Ads, Search Console, Tag Manager, Business Profile), Meta Ads Manager, and Canva.
• Proficient in Entrata, Adobe Suite (InDesign, Illustrator, Lightroom, and Photoshop) and video editing in a software of choice (Adobe XD, CapCut, etc.) is preferred.

Requirements

• This position will require availability for nights, weekends, and holidays as needed, as well as occasional travel for company events or meetings.
• Active participation in team functions and regional or company activities is expected.
• This position necessitates regular periods of sitting, standing, walking, as well as use of hands and arms.
• Occasional climbing may be required. Extended use of computers or telephones is also necessary.
• The role may require lifting up to 25 pounds independently.
• The ability to respond promptly to both visual and auditory alarms is essential.
• Candidates must be able to work both indoors and outdoors under various weather conditions, including rain, snow, heat, hail, wind, and sleet.

Benefits

• Medical, Dental & Vision: Company-paid individual PPO-HSA plan (with $1,200 annual employer contribution); HMO options for California residents. Dental and vision premiums are fully covered for employees; coverage for dependents is available at an additional cost.
• Retirement Plans (401K): The company matches 1/3 of the employee's contribution up to 2% of the salary.
• Life & Disability Insurance: Up to $100,000 of life insurance and AD&D coverage, plus short- and long-term disability insurance. In addition, supplemental life for the employee, spouse, and children.
• Time Off: 11 paid holidays, 2–4 weeks of vacation based on years of service, and sick leave provided in compliance with state and local requirements.
• Referral Bonuses: $1,000 for eligible employee referrals.
• Volunteer Time Off: Up to 16 hours annually (8 for personal volunteer activities, 8 for company-sponsored events).
• Perks: Professional development, tuition reimbursement, employee discounts, and more.