[Hiring] Digital Marketing and Content Specialist @Istari Digital

Role Description

The Digital Marketing & Content Specialist leads content creation and digital campaign execution across Istari's marketing channels. This role partners closely with the Marketing Lead to translate messaging and campaign strategy into the content and campaigns that drive demand:

• Emails
• Landing pages
• Digital ads
• Webinars
• Social media video clips

You will write and produce campaign content, execute email, paid, social, and web campaigns end to end, and report on performance to inform what gets built next. You'll also turn raw material like event footage, employee and customer interviews, or podcast recordings into publish-ready content. Your work should ultimately be measurable against top-of-funnel pipeline impact.

The Marketing Lead owns marketing strategy, budget, and messaging across the business. The Field Marketing Manager owns field and in-person execution. The Digital Marketing & Content Specialist owns content creation and digital campaign execution, ensuring every email, ad, and landing page reflects Istari's brand and drives measurable results.

Together, these roles translate company strategy into consistent, coordinated go-to-market execution across every channel prospects encounter.

Qualifications

• 1-3 years in content marketing, campaign execution, or demand generation
• Strong writing portfolio in email, web copy, or similar formats
• Hands-on experience with a marketing automation platform
• Familiarity with CRM systems such as HubSpot

Requirements

• Strong writing and editing skills, with the ability to adapt tone across formats
• Close attention to detail and strong organizational skills
• Comfortable working with data and basic reporting and analytics
• Ability to manage multiple campaigns and deadlines simultaneously

Benefits

• $96,600 - $160,000 a year
• In addition to base salary, this role may be eligible for bonuses, equity, and a comprehensive benefits package.

Key Responsibilities

• Content Creation:
  • Write email copy, landing page copy, ad creative, and social captions consistent with brand voice across campaigns.
  • Source and design accompanying visuals.
  • Repurpose long-form content into social posts, email snippets, and sales one-pagers.
• Webinars:
  • Plan and execute virtual webinars and livestreams.
  • Identify topics and audiences in coordination with the Marketing Lead.
  • Build registration pages and manage promotion.
  • Send post-webinar marketing follow-up and pass attendee data to sales for outreach.
• Social Media:
  • Schedule and maintain the social content calendar.
  • Monitor engagement by responding to comments and DMs.
  • Track performance metrics such as follower growth and engagement rate.
  • Edit short-form video clips into social-ready posts.
• Blog & SEO:
  • Format and upload blog posts in Webflow.
  • Manage on-page SEO fundamentals.
  • Monitor overall site health for issues.
• Email & Campaign Execution:
  • Maintain email list hygiene.
  • Build and launch email campaigns and nurture sequences.
  • Build and publish personalized landing pages.
  • Support execution of paid social and paid search campaigns.
  • Run A/B tests on subject lines, send times, and creative.
  • Set up and maintain UTM parameters and CRM tagging.
  • QA every campaign before launch.
• Website:
  • Make ongoing Webflow website updates.
• Reporting & Collaboration:
  • Pull a monthly digital marketing summary for the Marketing Lead's review.
  • Coordinate with sales on campaign-driven follow-up.
  • Support the Field Marketing Manager with content needs for field programs.