[Hiring] Digital Marketer @Emapta

Role Description

Elevate Search Visibility for an Australian Civil Infrastructure Leader. The Digital Marketer | SEO/AEO/AIO + Paid Ads connects audiences with valuable solutions through SEO, AEO, paid campaigns, compelling content, and insights. Strengthen an established Australian contractor's competitive position while enjoying global exposure, purposeful work, and a top 1% Emapta career designed for exceptional talent.

Qualifications

• Bachelor's degree or diploma in Marketing, Communications, Digital Media, or a related field preferred but not essential.
• Demonstrated results and relevant experience considered equally alongside formal qualifications.
• Minimum of 3 years of hands-on, well-rounded digital marketing experience spanning SEO, AEO, AIO, PPC/Paid Ads, and campaign management, ideally in-house or within a multi-client agency environment.
• Strong working knowledge of AEO and AIO, including strategies to improve content visibility, relevance, authority, and citation across AI-powered search and answer engines.
• Hands-on experience planning, managing, and optimizing PPC and paid advertising campaigns and budgets.
• Proficiency in key digital advertising, analytics, search, and content management platforms.
• Solid understanding of technical SEO principles, including site structure, crawlability, Core Web Vitals, and schema markup.
• Practical expertise in optimizing content for AI-driven search experiences, featured answers, AI Overviews, conversational search, and large language model discovery.
• Excellent written communication skills, with the ability to produce clear and effective copy across digital formats.
• Exceptional attention to detail and confidence in working with data and performance dashboards.
• Ability to manage multiple digital marketing campaigns, projects, and priorities without close supervision.

Requirements

• Comprehensive knowledge of technical, on-page, and off-page SEO, AEO, and AIO.
• Practical expertise in AEO and AIO, including structured data, schema markup, entity authority, topical authority, and content strategies for generative and conversational search environments.
• Advanced capability in paid search and display advertising, including campaign development, budget management, bidding strategy, optimization, and ROAS.
• Familiarity with paid social advertising through Meta Ads Manager and LinkedIn Ads.
• Competence in analytics configuration, reporting, and insight generation.
• Experience in email marketing, including list segmentation, campaign development, and performance analysis.
• Capability to manage digital campaigns across multiple channels simultaneously.
• Knowledge of content management systems and basic website administration.
• Understanding of structured data and schema markup implementation.

Benefits

• Competitive Salary Package.
• Day Shift schedule.
• Permanent WFH arrangement.
• Unlimited upskilling through Emapta Academy courses.
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!).
• Unlimited opportunities for employee referral incentives across the organization.
• Fun engagement activities for employees.
• Mentorship and exposure to global leaders and teams.
• Career growth opportunities.
• Diverse and supportive work environment.

Responsibilities

• Demonstrate the company's values through everyday behavior by being inspired by people, focused on partnerships, determined to make progress, and committed to fulfilling potential.
• Develop and maintain an AEO strategy that positions company content to be surfaced and cited by AI search tools and large language models.
• Conduct ongoing technical SEO audits and implement improvements across the company website.
• Develop and maintain keyword strategies aligned with each solution and its target audience.
• Produce and optimize on-page content in collaboration with the content and communications team.
• Build and manage ethical link-acquisition activities to strengthen domain authority.
• Manage the company's local SEO presence, including Google Business Profile listings.
• Monitor and report on organic search rankings, traffic trends, conversion performance, AI search visibility, and referral trends.
• Plan, build, and manage paid search and display campaigns through Google Ads.
• Set and manage campaign budgets, bidding strategies, and audience targeting.
• Monitor campaign spending daily and adjust tactics to maximize return on ad spend.
• Manage the digital analytics stack, including Google Analytics 4, Google Search Console, and Google Tag Manager.
• Prepare monthly performance reports covering digital marketing, SEO, AEO, and PPC metrics.
• Translate performance data into plain-language insights and recommendations for non-technical stakeholders.
• Write and edit digital content, including campaign copy, landing page copy, and blog articles.
• Support the Social Media and Content Specialist with the paid social amplification of organic content.
• Maintain brand consistency across all channels by following the company's tone of voice and visual identity guidelines.