[Hiring] Digital Marketer @WISE Advise + Assist Team

Role Description

WISE Advise + Assist Team is looking for a skilled Digital Marketer who has fantastic knowledge and experience in social media and email marketing. The Digital Marketer enjoys creating digital marketing campaigns and strategy. They understand trends and analytics to effectively assess goals.

• Create and execute comprehensive digital marketing strategies including social media, sales funnels, email campaigns, etc.
• Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Design, build and maintain multiple client’s social media presence.
• Analyze usability, conversion rate, and SEO reports to identify new opportunities to reach potential customers.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Understand lead pages/click funnels as well as email marketing.
• Maintain and update layouts, pages, links, and more.
• Create engaging and effective solutions that seamlessly guide customers from research to the shopping cart.
• Work closely with developers throughout the implementation process.
• Maintain professional and friendly communications.
• Conduct research and analyze the competition.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Qualifications

• 1+ year experience with social media and email digital marketing.
• Proven experience with content management as well as with SEO.
• 1+ year of experience and knowledge of MailChimp, Convert Kit or similar platforms.
• Experience with using Google Analytics for project management and reporting.
• Ability to design, present, and implement effective SEO/SEM management solutions that optimize conversion rates.
• A proactive nature with acute attention to detail.
• Capable of working in a team environment as well as the ability to work autonomously, with solid decision-making skills, strong communication skills, and outstanding time management skills.
• Exceptional problem-solving skills.
• Manage a high volume of work in a fast-paced and ever-changing environment.
• Strong communication skills, both verbal and written.
• Expert with Google Suite Apps, cloud services.
• Have a passion for metrics, analytics, A/B testing, and segmentation.
• Ability to put yourself in the customer’s shoes and come up with ideas that are relevant and enticing.
• General knowledge and experience across the entire marketing spectrum.
• Understand how to translate data and how to strategize new approaches to improve KPIs.
• Be a team player.

Preferred Qualifications

• Bachelor’s Degree.
• Adwords Certified.
• Digital Marketing Certification.
• Google Analytics Proficiency.
• Virtual Work Experience.

Computer Requirements

• For the home wireless system:
  • Strong Internet Connection.
  • Have a firewall to protect wireless internet.
  • Not allow others to use their wireless internet.
  • Use strong passwords for the wireless system and firewall (not the factory installed).
• Computer:
  • Have 2 factor authentication for computer and critical software.
  • Encryption for hard drive.
  • Good security software (McAfee, Norton, MalwareBytes, etc).
  • Tethering or VPN to protect internet usage.

Additional Information

• We are looking for applicants who can start work within 1-2 months of the application date.
• Position Type and Expected Hours of Work: This is a part-time hourly, contract position. Applicants must be able to commit to a minimum of 25 hours per week, 25-32 hours preferred.
• Location: Fully remote, Conus and Oconus friendly. All applicants must be able to commit to at least 2-3 hours per day between the hours of 9:00am and 5:00pm Eastern Time.
• Other Duties: Please note this job listing is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.