[Hiring] Digital Marketer @GraphAware

Role Description

As a Digital Marketer at GraphAware, you'll turn a deep understanding of our product, customers and market into effective, joined-up digital marketing activity. Working as an individual contributor within the marketing team and directly with our sales team, you'll create campaigns, implement systems, and improve how we attract the right audience, generate high-quality leads, and convert them into customers.

While the role is hands-on, we're looking for someone with the curiosity and commercial awareness to spot opportunities, challenge assumptions, and suggest better ways of doing things. If you see a way to improve how we acquire, nurture or convert leads, you should feel confident proposing it and taking ownership of making it happen.

What You Will Be Doing

• Improve organic visibility
• Work with our content writer to strengthen our SEO strategy by identifying high-value keyword opportunities, optimising existing content and ensuring new content is structured for search performance.
• Optimise the marketing lifecycle
• Improve how leads move through the funnel from initial conversion through to qualified opportunities and customers.
• Manage the marketing technology stack
• Take responsibility for our marketing technology infrastructure, with HubSpot and WordPress at its core.
• Drive demand and conversion through digital channels
• Develop and run digital campaigns that generate high-quality traffic and leads.
• Deliver reliable marketing insight and measurement
• Ensure our analytics and tracking infrastructure allow us to understand the impact of digital marketing across the full customer journey.
• Peer training and support
• Provide informal HubSpot training and create manuals for the marketing and sales teams.

Qualifications

• 3-5 years of experience in high-impact digital marketing roles, ideally within organisations selling technical products with long sales cycles.
• A self-starter who can manage and prioritise their own workload, hitting deadlines without constant supervision.
• Curious and up to date with the newest tools, able to identify new means to reach our customers.
• Hands-on experience with marketing automation tools, CMS platforms, and data analytics (Google Analytics, HubSpot, etc.).
• Exceptional verbal and written communication skills for cross-team alignment.

Requirements

• Essential tools and systems:
• HubSpot Marketing Hub
• HubSpot Sales Hub
• WordPress
• PPC platforms, including Google Ads and LinkedIn Ads
• Google Analytics (GA4)
• Google Search Console
• Google Tag Manager
• Nice to have:
• Ahrefs, or similar (Moz, Semrush, etc.)
• Screaming Frog
• Webinar and online event tools

Benefits

• Remote-first, results-oriented culture: Work autonomously, stay accountable, and focus on outcomes over processes.
• True flexibility: Work from anywhere in Europe or UK with schedules that balance your life.
• Knowledge growth: Learn through challenging projects and peer collaboration.
• Global connections: Build relationships through regular international team meetups.
• Competitive compensation: Enjoy regular salary reviews that recognise your evolving impact.
• Equity participation: Share in the company's success through our share scheme program.

Company Description

• Sense of ownership: We take pride in our work and responsibility for outcomes, driving meaningful impact through personal commitment.
• Commitment to excellence: We're motivated to continuously improve and deliver work we can be proud of.
• Customer success focus: We're dedicated to creating genuine value and building strong, lasting relationships with our customers.
• Graph innovation leadership: We're passionate about graph technology and excited to push the boundaries.
• Mutual support: We're always here for each other, fostering an environment where everyone can do their best work.

Ready to make an impact? Join GraphAware and be part of something truly transformative. Apply now and help shape the future of graph-powered intelligence analysis!