[Hiring] Digital Experience Strategist @Haag, a Salas O'Brien Company

Role Description

We are seeking a Digital Experience Strategist to join the Marketing & Communications team. This role is responsible for evolving Salas O’Brien’s website as a strategic marketing platform, translating our digital strategy into a well-built, high-performing implementation.

The ideal candidate brings a combination of marketing judgment and technical capability — someone who understands what prospective clients need from a digital experience and can implement the technical solutions needed for delivery. This role operates at the intersection of content strategy, digital architecture, and marketing technology, with a primary focus on implementation and continuous improvement.

Responsibilities

• Own the Salas O’Brien website as a platform, including its content model, technical infrastructure, and ongoing evolution.
• Lead a significant website restructuring initiative, translating approved strategy and design direction into a functioning WordPress implementation.
• Partner closely with our in-house design team to ensure alignment between design intent and technical execution.
• Manage content architecture, including custom post types, field structures, and content relationships, with a focus on clarity and usability for external audiences.
• Build and maintain features that connect prospective clients with the firm’s experts, including enriched professional profiles and intelligent content discovery.
• Establish and maintain relationships between people, expertise, markets, services, and thought leadership to support a cohesive digital experience.
• Evaluate and implement a modern site search experience that delivers relevant results across all content types.
• Apply emerging artificial intelligence capabilities to improve how content and expertise are surfaced, staying current on what is practically deployable.
• Own day-to-day site health, performance, and technical maintenance.
• Enhance the site’s use of emerging technologies, including AI and tie-ins to broader digital marketing tools such as the CRM.
• Manage relationships with external technical partners as needed and document systems and decisions to build institutional knowledge.
• Provide other technology-related support as needed.

Qualifications

• Bachelor’s degree in marketing, communications, digital media or related field.
• Eight - twelve years’ experience in digital marketing, content strategy, or marketing technology, with ownership of a content management system at meaningful scale.
• Hands-on experience with WordPress, including custom post types, Advanced Custom Fields, and block-based content development.
• Experience working with APIs, webhooks, and third-party integrations.
• Experience implementing or significantly configuring a website search solution.
• Clear written and verbal communication skills.
• Experience in a professional services or B2B environment preferred.
• Familiarity with search engine optimization (SEO) as well as AI optimization.
• Flexibility and willingness to work on various projects and tasks, embracing new challenges with enthusiasm.
• Demonstrated ability to work independently and take initiative to drive projects forward.

Location

Remote - US

Compensation & Benefits

• The expected base salary range for this role is $75,000 - $85,000 USD per year. Actual compensation will be determined based on a number of factors including skills, experience, qualifications, and location.
• This role is also eligible for performance-based bonuses and a comprehensive U.S. based benefits package, including:
• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off and company holidays
• Wellness programs and employee assistance resources
• Professional development support

Equal Opportunity Employment Statement

Salas O’Brien provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state/provincial, or local laws. Salas O’Brien will accommodate the disability-related needs of applicants as required by law.

Third-Party Agency Notice

Salas O’Brien does not accept unsolicited resumes from external recruiters or agencies. We only work with approved partners engaged directly by our Talent Acquisition team for specific searches. Unsolicited submissions will not be eligible for placement fees.